Blog posts • Nov 29, 2018 15:14 +08
It's ten years since marketers took to content marketing in a big way, producing credible, thought-leading video content to engage their current and prospective customers, and to drive sales. Now, another trend is ready for the big time: live video webcasts.
Blog posts • Nov 26, 2018 01:03 +08
No matter how you turn it, Brexit is just a shambles, irrespective of the EU signing off on the separation agreement. Mark Laudi offers candid opinions on this and other news of the day in Jason Dasey's weekly wrap up of the major stories on MONEY FM 89.3.
Blog posts • Oct 27, 2018 18:18 +08
One of the housekeeping items I usually have to mention when hosting conferences and events is to encourage delegates to complete the feedback form. But few delegates do, and it drives some event managers crazy. They offer parking vouchers, entries into a lucky draw, and more, to incentivise delegates to complete the form. So, what else can you do?
Blog posts • Oct 22, 2018 07:23 +08
So, your event is underway, but with each passing hour your audience shrinks. Some delegates leave during the coffee or lunch breaks, others walk out during the plenary sessions or breakouts. This column aims to gather the best ideas to reduce the attrition during your event. What ideas can you contribute?
What Chinese companies could learn from Malaysia’s cancellation of Belt and Road Initiative projects
Blog posts • Oct 22, 2018 07:10 +08
The BRI-related problems in Malaysia are, at their core, communications issues. If the structure and benefits of the Chinese BRI investments had been communicated more effectively, they might have continued to enjoy the support of Malaysians even after the government changed.
Blog posts • Sep 25, 2018 11:25 +08
When China’s President Xi Jinping first spoke of the Belt and Road Initiative (BRI) in 2013, it marked the beginning of an exciting economic development. But a substantial element of it has been missed, and it is important for companies on the Chinese mainland and elsewhere to stay true to the underlying motivation for the Initiative.
Blog posts • Sep 06, 2018 07:31 +08
All event managers can relate to the scenario: you've organised a seminar or conference, but between 30% and 50% of registered delegates don't show up. I'm gathering the best ideas to solve this problem. Here are some of my own to get you started.
Blog posts • Aug 16, 2018 12:46 +08
What a cheeky comment! But yes, I do personally answer our website's LiveChat. Is it really that unusual?
Blog posts • Aug 12, 2018 16:36 +08
The discussion over Kanye West's pregnant pause, when Jimmy Kimmel asked him about Donald Trump, is missing some important nuances. Worse, any camera-shy Asian business leader who watches West getting cut off will wonder whether they can still take time to think before answering questions, or if they should take part in live TV interviews at all.
Blog posts • Aug 12, 2018 09:05 +08
In this guest blog, Hong Bao Media's crisis communications expert Patrick Nathan says reflects on seven observations worth sharing from meetings these past few months with a number of organisations, to talk about crisis management and crisis communications.
Four things we learnt from nominating local business leaders for the Hong Bao Media Savvy Awards 2018
Blog posts • May 09, 2018 08:51 +08
As we get set to announce the winners of the first round ofthe Hong Bao Media Savvy Awards 2018, I thought it would be of value to share what we have learnt during the process of shortlisting candidates.
Blog posts • May 03, 2018 08:36 +08
We wrap up this round of the Hong Bao Media Savvy Awards 2018 with our final shortlisted candidate: Derrick Yap, CEO of PBA Group, whose confident appearance on Money FM 89.3 was a solid effort in a radio interview.
Blog posts • Apr 16, 2018 08:39 +08
It's auspicious to be good in media appearances. These two guests show why.
Blog posts • Apr 13, 2018 06:21 +08
This question came up in conversation with one of my clients recently. Where do you stand?
Blog posts • Apr 09, 2018 08:58 +08
No one likes to be told they have to pay more for a product or service. But as Liew Mun Leong demonstrates, sometimes announcing this in advance and explaining the rationale in clear, unambiguous terms is better than beating around the bush apologetically.
Blog posts • Apr 09, 2018 08:49 +08
Uber's sale of its Southeast Asian assets to Grab has people worried prices for shared rides will rise. Tan's calm demeanour is exemplary for any local business leader who has a chance to grab the headlines.
Blog posts • Apr 05, 2018 08:13 +08
The common conception is Asian conference goers don't ask questions. I see the problem elsewhere.