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What would John F. Kennedy say about tolerance and communication in 2016?

What would John F. Kennedy say about tolerance and communication in 2016?

Blog posts   •   Nov 24, 2016 13:44 +08

We live in a less tolerant world. What would the former US President have to say about it?

Why Facebook isn’t at fault for Trump’s win

Why Facebook isn’t at fault for Trump’s win

Blog posts   •   Nov 17, 2016 08:36 +08

The pundits arguing that Facebook should take responsibility are missing the point.

Media Savvy: What communicators can learn from Donald Trump's election victory

Media Savvy: What communicators can learn from Donald Trump's election victory

Blog posts   •   Nov 09, 2016 20:55 +08

By winning the US presidency, Donald Trump has clearly recorded a measure of success through the way he communicated with voters. Senior business leaders ignore this at their peril (just ask Hillary Clinton). We draw lessons from Trump's surprising election victory.

How Andrea Leadsom could have avoided the debate about her Times interview

How Andrea Leadsom could have avoided the debate about her Times interview

Blog posts   •   Jul 09, 2016 20:58 +08

UK Conservative Party candidate Andrea Leadsom may be beside herself over alleged misquotes in an article in London's Times newspaper. But she could have avoided the situation with these steps.

What is your crisis management mantra?

What is your crisis management mantra?

Blog posts   •   May 09, 2016 12:37 +08

Senior leaders correctly point out that "preparation" is key. Sounds obvious, right? So, why does it need to be repeated?

Eight best practices for marketers when arranging a shoot with a video production company

Eight best practices for marketers when arranging a shoot with a video production company

Blog posts   •   Apr 30, 2016 10:04 +08

So, you want to produce a content marketing program and you have engaged a video crew. You want them to shoot the program at your factory overseas. What involvement do you need to have to ensure a smooth production and an award-winning program?

Guerrilla media: how corporate spokespeople need to prepare for interviews in a new era of journalism

Guerrilla media: how corporate spokespeople need to prepare for interviews in a new era of journalism

Blog posts   •   Feb 21, 2016 11:22 +08

The pen is mightier than the sword. But the nature of the pen, like the sword, has changed dramatically. And corporate spokespeople and those who are focused on building their personal brand must prepare for it.

How to choose the right media mentor

How to choose the right media mentor

Blog posts   •   Feb 04, 2016 00:54 +08

So, you or your CEO is getting set for a media interview and you are anxious it will go well. Or you are starting your own in-house video series and you need to prepare your CEO for it. But how do you go about finding the right media or presentation skills coach?

What Volkswagen is doing right in the emissions scandal
Essentials of Video Communication

Essentials of Video Communication

Blog posts   •   Sep 29, 2015 16:22 +08

What is video marketing? And how often must you produce videos to make your video marketing strategy a success?

Veteran News Producer on Video Content Strategy

Veteran News Producer on Video Content Strategy

Blog posts   •   Sep 25, 2015 11:09 +08

6 tips to make your event a success

6 tips to make your event a success

Blog posts   •   Sep 07, 2015 15:16 +08

Are you making the most of your exhibition space?

What brands can learn from British politicians

What brands can learn from British politicians

Blog posts   •   May 11, 2015 13:50 +08

Troubleshooting your Content Marketing initiatives

Troubleshooting your Content Marketing initiatives

Blog posts   •   Nov 12, 2014 12:44 +08

So, you've done your best to create content. You have written or produced interesting articles and/or videos that you think your target market will find valuable. You have uploaded it to your website or corporate blog, and your corporate YouTube channel. But you are not getting the response you hoped for. Now you are under pressure to cut the budget. What can you do?

The death of online marketing as we know it

The death of online marketing as we know it

Blog posts   •   May 18, 2014 09:52 +08

The problem with online marketing is that it is constantly evolving. Having first grappled with search marketing, and then the social media phenomenon, marketers are trying to come to grips with the latest strategy. But little of their past experience can prepare them for what's in store.

Producing brand enhancing content marketing videos

Producing brand enhancing content marketing videos

Blog posts   •   Aug 16, 2013 12:36 +08

Marketers spend much time and effort building their brand – and then ruin it all with a poorly-executed video. How do you avoid this?

Producing content marketing programs for mobile

Producing content marketing programs for mobile

Blog posts   •   May 30, 2013 10:04 +08

So, you've completed your content marketing video and you are ready to share it with the world. One way to reach your target market is through their mobile device. But this raises three important questions, which I answer in this article.

Act, interact, transact

Act, interact, transact

Blog posts   •   Nov 30, 2012 12:45 +08

Producing a great online video is not enough – how do you get people to see it, and act on it?

Are you sure you want your video to go viral?

Are you sure you want your video to go viral?

Blog posts   •   Aug 31, 2012 12:42 +08

While 'viral' is the current buzzword, seeing a video spreading like wildfire is actually more like, well, a wildfire: out of control. Once it's out there, it's very hard to rein in. Just because you delete an offending clip off YouTube doesn't mean that that's the end of the story (arguably, you could be making things worse). Are you sure you're ready for that?