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2018 preview: more losses in media jobs to have big impact on corporate spokespeople

2018 preview: more losses in media jobs to have big impact on corporate spokespeople

Blog posts   •   Dec 15, 2017 09:04 +08

You wouldn't think the departure of a total of 400 staff at Singapore Press Holdings by the end of this year is of any relevance when you take part in a media interview. But the shrinking number of journalists actually has a much greater impact than you might think.

How to deliver a written speech without sending your audience to sleep

How to deliver a written speech without sending your audience to sleep

Blog posts   •   Dec 08, 2017 12:44 +08

Audiences tune out when speakers read speeches at conferences. But when you can't avoid reading from a script, there are some things you can (must) do to prevent them falling asleep.

BBC's wrong Kapoor footage: why this happens all the time

BBC's wrong Kapoor footage: why this happens all the time

Blog posts   •   Dec 06, 2017 17:20 +08

The BBC has apologised for showing footage in a news story about the death Shashi Kapoor, but showing different actors. This sort of slip-up in the vision library is all too common, and not just at the BBC.

Why you need to share content ...even if it's not written by you

Why you need to share content ...even if it's not written by you

Blog posts   •   Mar 23, 2017 08:42 +08

Sharing content is an imperative for marketers today.

How to avoid your event going awry like the Oscars and Miss Universe

How to avoid your event going awry like the Oscars and Miss Universe

Blog posts   •   Feb 27, 2017 08:40 +08

Embarrassing mistakes by professional emcees are seemingly getting more common. Here is some colour on how to avoid something like this happening at your event.

What will you say when you're asked about Donald Trump?

What will you say when you're asked about Donald Trump?

Blog posts   •   Feb 06, 2017 08:48 +08

If you are a senior business or political leader in Asia, there is a great chance you will be asked for your opinion on Donald Trump, Brexit, and other global topics - whether you like it or not.

Media Savvy: Do "alternative facts" really exist?

Media Savvy: Do "alternative facts" really exist?

Blog posts   •   Jan 26, 2017 08:52 +08

First it was "post fact", then "fake news", now we are confronted with "alternative facts". Do they really exist?

Quick reaction to Obama's farewell speech: Post-fact and fake news a "threat to democracy"

Quick reaction to Obama's farewell speech: Post-fact and fake news a "threat to democracy"

Blog posts   •   Jan 11, 2017 17:07 +08

Outgoing US President Barack Obama saw the need to remind Americans of the basic tenets of civilized debate, in a farewell speech that also had a message for media consumers, and spokespeople, everywhere.

What would John F. Kennedy say about tolerance and communication in 2016?

What would John F. Kennedy say about tolerance and communication in 2016?

Blog posts   •   Nov 24, 2016 13:44 +08

We live in a less tolerant world. What would the former US President have to say about it?

Why Facebook isn’t at fault for Trump’s win

Why Facebook isn’t at fault for Trump’s win

Blog posts   •   Nov 17, 2016 08:36 +08

The pundits arguing that Facebook should take responsibility are missing the point.

Media Savvy: What communicators can learn from Donald Trump's election victory

Media Savvy: What communicators can learn from Donald Trump's election victory

Blog posts   •   Nov 09, 2016 20:55 +08

By winning the US presidency, Donald Trump has clearly recorded a measure of success through the way he communicated with voters. Senior business leaders ignore this at their peril (just ask Hillary Clinton). We draw lessons from Trump's surprising election victory.

How Andrea Leadsom could have avoided the debate about her Times interview

How Andrea Leadsom could have avoided the debate about her Times interview

Blog posts   •   Jul 09, 2016 20:58 +08

UK Conservative Party candidate Andrea Leadsom may be beside herself over alleged misquotes in an article in London's Times newspaper. But she could have avoided the situation with these steps.

What is your crisis management mantra?

What is your crisis management mantra?

Blog posts   •   May 09, 2016 12:37 +08

Senior leaders correctly point out that "preparation" is key. Sounds obvious, right? So, why does it need to be repeated?

Eight best practices for marketers when arranging a shoot with a video production company

Eight best practices for marketers when arranging a shoot with a video production company

Blog posts   •   Apr 30, 2016 10:04 +08

So, you want to produce a content marketing program and you have engaged a video crew. You want them to shoot the program at your factory overseas. What involvement do you need to have to ensure a smooth production and an award-winning program?

Guerrilla media: how corporate spokespeople need to prepare for interviews in a new era of journalism

Guerrilla media: how corporate spokespeople need to prepare for interviews in a new era of journalism

Blog posts   •   Feb 21, 2016 11:22 +08

The pen is mightier than the sword. But the nature of the pen, like the sword, has changed dramatically. And corporate spokespeople and those who are focused on building their personal brand must prepare for it.

How to choose the right media mentor

How to choose the right media mentor

Blog posts   •   Feb 04, 2016 00:54 +08

So, you or your CEO is getting set for a media interview and you are anxious it will go well. Or you are starting your own in-house video series and you need to prepare your CEO for it. But how do you go about finding the right media or presentation skills coach?

What Volkswagen is doing right in the emissions scandal
Essentials of Video Communication

Essentials of Video Communication

Blog posts   •   Sep 29, 2015 16:22 +08

What is video marketing? And how often must you produce videos to make your video marketing strategy a success?

Veteran News Producer on Video Content Strategy

Veteran News Producer on Video Content Strategy

Blog posts   •   Sep 25, 2015 11:09 +08

6 tips to make your event a success

6 tips to make your event a success

Blog posts   •   Sep 07, 2015 15:16 +08

Are you making the most of your exhibition space?