Blog posts • Feb 06, 2017 08:48 +08
If you are a senior business or political leader in Asia, there is a great chance you will be asked for your opinion on Donald Trump, Brexit, and other global topics - whether you like it or not.
Blog posts • Jan 11, 2017 17:07 +08
Outgoing US President Barack Obama saw the need to remind Americans of the basic tenets of civilized debate, in a farewell speech that also had a message for media consumers, and spokespeople, everywhere.
Blog posts • Nov 24, 2016 13:44 +08
We live in a less tolerant world. What would the former US President have to say about it?
Blog posts • Nov 09, 2016 20:55 +08
By winning the US presidency, Donald Trump has clearly recorded a measure of success through the way he communicated with voters. Senior business leaders ignore this at their peril (just ask Hillary Clinton). We draw lessons from Trump's surprising election victory.
Blog posts • Jul 09, 2016 20:58 +08
UK Conservative Party candidate Andrea Leadsom may be beside herself over alleged misquotes in an article in London's Times newspaper. But she could have avoided the situation with these steps.
Blog posts • Apr 30, 2016 10:04 +08
So, you want to produce a content marketing program and you have engaged a video crew. You want them to shoot the program at your factory overseas. What involvement do you need to have to ensure a smooth production and an award-winning program?
Guerrilla media: how corporate spokespeople need to prepare for interviews in a new era of journalism
Blog posts • Feb 21, 2016 11:22 +08
The pen is mightier than the sword. But the nature of the pen, like the sword, has changed dramatically. And corporate spokespeople and those who are focused on building their personal brand must prepare for it.
Blog posts • Feb 04, 2016 00:54 +08
So, you or your CEO is getting set for a media interview and you are anxious it will go well. Or you are starting your own in-house video series and you need to prepare your CEO for it. But how do you go about finding the right media or presentation skills coach?
Blog posts • Oct 06, 2015 17:47 +08
Blog posts • Nov 12, 2014 12:44 +08
So, you've done your best to create content. You have written or produced interesting articles and/or videos that you think your target market will find valuable. You have uploaded it to your website or corporate blog, and your corporate YouTube channel. But you are not getting the response you hoped for. Now you are under pressure to cut the budget. What can you do?
Blog posts • May 18, 2014 09:52 +08
The problem with online marketing is that it is constantly evolving. Having first grappled with search marketing, and then the social media phenomenon, marketers are trying to come to grips with the latest strategy. But little of their past experience can prepare them for what's in store.
Blog posts • Aug 16, 2013 12:36 +08
Marketers spend much time and effort building their brand – and then ruin it all with a poorly-executed video. How do you avoid this?
Blog posts • May 30, 2013 10:04 +08
So, you've completed your content marketing video and you are ready to share it with the world. One way to reach your target market is through their mobile device. But this raises three important questions, which I answer in this article.