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What brands can learn from British politicians

What brands can learn from British politicians

Blog posts   •   May 11, 2015 13:50 +08

Troubleshooting your Content Marketing initiatives

Troubleshooting your Content Marketing initiatives

Blog posts   •   Nov 12, 2014 12:44 +08

So, you've done your best to create content. You have written or produced interesting articles and/or videos that you think your target market will find valuable. You have uploaded it to your website or corporate blog, and your corporate YouTube channel. But you are not getting the response you hoped for. Now you are under pressure to cut the budget. What can you do?

The death of online marketing as we know it

The death of online marketing as we know it

Blog posts   •   May 18, 2014 09:52 +08

The problem with online marketing is that it is constantly evolving. Having first grappled with search marketing, and then the social media phenomenon, marketers are trying to come to grips with the latest strategy. But little of their past experience can prepare them for what's in store.

Producing brand enhancing content marketing videos

Producing brand enhancing content marketing videos

Blog posts   •   Aug 16, 2013 12:36 +08

Marketers spend much time and effort building their brand – and then ruin it all with a poorly-executed video. How do you avoid this?

Producing content marketing programs for mobile

Producing content marketing programs for mobile

Blog posts   •   May 30, 2013 10:04 +08

So, you've completed your content marketing video and you are ready to share it with the world. One way to reach your target market is through their mobile device. But this raises three important questions, which I answer in this article.

Act, interact, transact

Act, interact, transact

Blog posts   •   Nov 30, 2012 12:45 +08

Producing a great online video is not enough – how do you get people to see it, and act on it?

Are you sure you want your video to go viral?

Are you sure you want your video to go viral?

Blog posts   •   Aug 31, 2012 12:42 +08

While 'viral' is the current buzzword, seeing a video spreading like wildfire is actually more like, well, a wildfire: out of control. Once it's out there, it's very hard to rein in. Just because you delete an offending clip off YouTube doesn't mean that that's the end of the story (arguably, you could be making things worse). Are you sure you're ready for that?