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Two corporate social media disasters this week – but two vastly different reactions

Two corporate social media disasters this week – but two vastly different reactions

Blog posts   •   Nov 30, 2018 08:14 +08

Two companies say something explosive to customers, but we see two different reactions by social media users. In the first story, Kolkata's South City Mall criticises a nursing mother for breastfeeding on its premises – and is pilloried. In the second, DHL criticises the recipient of a parcel for complaining about a late delivery, yet users come to DHL's rescue.

The next big trend in content marketing: Going live

The next big trend in content marketing: Going live

Blog posts   •   Nov 29, 2018 15:14 +08

It's ten years since marketers took to content marketing in a big way, producing credible, thought-leading video content to engage their current and prospective customers, and to drive sales. Now, another trend is ready for the big time: live video webcasts.

Mark Laudi tells it like it is on Brexit, Trump and concerns about overpopulation in Australia

Mark Laudi tells it like it is on Brexit, Trump and concerns about overpopulation in Australia

Blog posts   •   Nov 26, 2018 01:03 +08

No matter how you turn it, Brexit is just a shambles, irrespective of the EU signing off on the separation agreement. Mark Laudi offers candid opinions on this and other news of the day in Jason Dasey's weekly wrap up of the major stories on MONEY FM 89.3.

How to persuade delegates to complete your feedback form

How to persuade delegates to complete your feedback form

Blog posts   •   Oct 27, 2018 18:18 +08

One of the housekeeping items I usually have to mention when hosting conferences and events is to encourage delegates to complete the feedback form. But few delegates do, and it drives some event managers crazy. They offer parking vouchers, entries into a lucky draw, and more, to incentivise delegates to complete the form. So, what else can you do?

Eleven ways to ensure delegates don't leave your event early

Eleven ways to ensure delegates don't leave your event early

Blog posts   •   Oct 22, 2018 07:23 +08

So, your event is underway, but with each passing hour your audience shrinks. Some delegates leave during the coffee or lunch breaks, others walk out during the plenary sessions or breakouts. This column aims to gather the best ideas to reduce the attrition during your event. What ideas can you contribute?

What Chinese companies could learn from Malaysia’s cancellation of Belt and Road Initiative projects

What Chinese companies could learn from Malaysia’s cancellation of Belt and Road Initiative projects

Blog posts   •   Oct 22, 2018 07:10 +08

The BRI-related problems in Malaysia are, at their core, communications issues. If the structure and benefits of the Chinese BRI investments had been communicated more effectively, they might have continued to enjoy the support of Malaysians even after the government changed.

The death of the private conversation

The death of the private conversation

Blog posts   •   Oct 19, 2018 19:24 +08

There is no such thing as a private conversation anymore. Streaming video live from your smart phone is now so easy, you should expect to be on camera all the time.

The forgotten element: how miscommunication threatens the Belt Road Initiative

The forgotten element: how miscommunication threatens the Belt Road Initiative

Blog posts   •   Sep 25, 2018 11:25 +08

When China’s President Xi Jinping first spoke of the Belt and Road Initiative (BRI) in 2013, it marked the beginning of an exciting economic development. But a substantial element of it has been missed, and it is important for companies on the Chinese mainland and elsewhere to stay true to the underlying motivation for the Initiative.

How can you ensure registered delegates actually show up to your event?

How can you ensure registered delegates actually show up to your event?

Blog posts   •   Sep 06, 2018 07:31 +08

All event managers can relate to the scenario: you've organised a seminar or conference, but between 30% and 50% of registered delegates don't show up. I'm gathering the best ideas to solve this problem. Here are some of my own to get you started.

Is it really that unusual for the CEO to reply to LiveChat messages?

Is it really that unusual for the CEO to reply to LiveChat messages?

Blog posts   •   Aug 16, 2018 12:46 +08

What a cheeky comment! But yes, I do personally answer our website's LiveChat. Is it really that unusual?

Why Jimmy Kimmel cut Kanye West off when asking about Donald Trump

Why Jimmy Kimmel cut Kanye West off when asking about Donald Trump

Blog posts   •   Aug 12, 2018 16:36 +08

The discussion over Kanye West's pregnant pause, when Jimmy Kimmel asked him about Donald Trump, is missing some important nuances. Worse, any camera-shy Asian business leader who watches West getting cut off will wonder whether they can still take time to think before answering questions, or if they should take part in live TV interviews at all.

Seven earnest observations in crisis communications

Seven earnest observations in crisis communications

Blog posts   •   Aug 12, 2018 09:05 +08

In this guest blog, Hong Bao Media's crisis communications expert Patrick Nathan says reflects on seven observations worth sharing from meetings these past few months with a number of organisations, to talk about crisis management and crisis communications.

Can you tell what is wrong with this interview?

Can you tell what is wrong with this interview?

Blog posts   •   Jul 31, 2018 13:23 +08

In sifting through dozens of media interviews to find candidates for the Hong Bao Media Savvy Awards, we see both good media appearances, and those where there is room for improvement. Like this one.

Four things we learnt from nominating local business leaders for the Hong Bao Media Savvy Awards 2018

Four things we learnt from nominating local business leaders for the Hong Bao Media Savvy Awards 2018

Blog posts   •   May 09, 2018 08:51 +08

As we get set to announce the winners of the first round ofthe Hong Bao Media Savvy Awards 2018, I thought it would be of value to share what we have learnt during the process of shortlisting candidates.

PBA Group's Derrick Yap shows the human side to robotics in radio interview

PBA Group's Derrick Yap shows the human side to robotics in radio interview

Blog posts   •   May 03, 2018 08:36 +08

We wrap up this round of the Hong Bao Media Savvy Awards 2018 with our final shortlisted candidate: Derrick Yap, CEO of PBA Group, whose confident appearance on Money FM 89.3 was a solid effort in a radio interview.

TV interview is business as usual for Ho Meng Kit

TV interview is business as usual for Ho Meng Kit

Blog posts   •   Apr 24, 2018 08:48 +08

SBF CEO Ho Meng Kit strikes the right balance between responding to contemporary news flow and delivering his messages.

Appearing well in the media is part of our heritage

Appearing well in the media is part of our heritage

Blog posts   •   Apr 16, 2018 08:39 +08

It's auspicious to be good in media appearances. These two guests show why.

Should corporate communications officers act as spokespeople in the media?

Should corporate communications officers act as spokespeople in the media?

Blog posts   •   Apr 13, 2018 06:21 +08

This question came up in conversation with one of my clients recently. Where do you stand?

Liew Mun Leong lands his key points in airport surcharge interview

Liew Mun Leong lands his key points in airport surcharge interview

Blog posts   •   Apr 09, 2018 08:58 +08

No one likes to be told they have to pay more for a product or service. But as Liew Mun Leong demonstrates, sometimes announcing this in advance and explaining the rationale in clear, unambiguous terms is better than beating around the bush apologetically.

Anthony Tan grabs our attention with interview about Uber merger

Anthony Tan grabs our attention with interview about Uber merger

Blog posts   •   Apr 09, 2018 08:49 +08

Uber's sale of its Southeast Asian assets to Grab has people worried prices for shared rides will rise. Tan's calm demeanour is exemplary for any local business leader who has a chance to grab the headlines.