Blog posts • Feb 05, 2018 09:39 +08
This is among the toughest questions a corporate chief can be asked. But SMRT Chief Executive Officer Desmond Kuek did very well in responding to it, and so I am nominating him for the inaugural Hong Bao Media Savvy Awards 2018.
Blog posts • Jan 30, 2018 21:49 +08
Answering this question is becoming increasingly urgent.
Blog posts • Jan 30, 2018 21:46 +08
It's offical: all locally-listed companies must now produce an annual sustainability report. This initiative by the Singapore Exchange was announced some years ago, in an effort to attract more international investors to Singapore companies. From January 1, all SGX-listed companies must file such a report within five months of the end of their financial year.
Blog posts • Jan 30, 2018 21:45 +08
I hear this time and time again during our media and presentation skills workshops: "we are Asian, and therefore we don't present well."
Blog posts • Jan 22, 2018 09:27 +08
The answer to this question should be obvious, but if you find yourself saying no, maybe you should explore new options.
Blog posts • Dec 15, 2017 09:04 +08
You wouldn't think the departure of a total of 400 staff at Singapore Press Holdings by the end of this year is of any relevance when you take part in a media interview. But the shrinking number of journalists actually has a much greater impact than you might think.
Blog posts • Dec 08, 2017 12:44 +08
Audiences tune out when speakers read speeches at conferences. But when you can't avoid reading from a script, there are some things you can (must) do to prevent them falling asleep.
Blog posts • Dec 06, 2017 17:20 +08
The BBC has apologised for showing footage in a news story about the death Shashi Kapoor, but showing different actors. This sort of slip-up in the vision library is all too common, and not just at the BBC.
News • Nov 18, 2017 17:37 +08
The theme of the third annual Asia Pacific Communications Summit of "Driving post-digital communications" seemed a tad premature, given the struggle many communications directors have, just to get up to speed on digital. But #APCS17 nailed the contradictions and the ambiguities Communications Directors face every day, which shows why this was, actually, the most appropriate title.
News • Nov 13, 2017 08:56 +08
Here are five things we learned during Mumbrella 360 Asia 2017, ending yesterday.
News • Jul 20, 2017 18:52 +08
Communications Directors stage a variety of events, ranging from press- and analysts' briefings, to conferences and sales kick-offs. But apart from all the time, effort and budget that is spent on such events, the most important aspect is what you do afterwards. We discussed the eight easy things all Communications Directors can, and frankly must do, to capture the value of their events.
News • Jun 27, 2017 08:13 +08
The media is changing so much, so rapidly, that training you might have received only recently is quickly out of date.
News • Jun 20, 2017 13:52 +08
"When is it ever okay to leverage a crisis for marketing?" - this is the questions members of the Asia Pacific Association of Communications Directors (APACD) debated at Hong Bao Media's Kuala Lumpur studio for the APACD Coaching Day. By consensus we concluded that it can be okay to do so, but under very specific circumstances.
News • Jun 14, 2017 08:34 +08
We are debating this topic at the next APACD event at our Kuala Lumpur studio, and I hope you can join us there.
Senior Kuala Lumpur-based Communications Specialists wow with impromptu video during APACD Coaching Day
News • Apr 12, 2017 16:23 +08
A small group of Communications Directors produced an impromptu program in our KL studio today, and had their questions answered on producing video in-house.
News • Apr 05, 2017 17:26 +08
A small group of senior Communications Directors produced a live webcast in our studio today, and had all their questions answered on live webcasting.
News • Mar 31, 2017 17:39 +08
Blog posts • Mar 23, 2017 08:42 +08
Sharing content is an imperative for marketers today.