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Latest news

Desmond Kuek: Will you resign?

Desmond Kuek: Will you resign?

Blog posts   •   Feb 05, 2018 09:39 +08

This is among the toughest questions a corporate chief can be asked. But SMRT Chief Executive Officer Desmond Kuek did very well in responding to it, and so I am nominating him for the inaugural Hong Bao Media Savvy Awards 2018.

How to maximise your public listing for brand building

How to maximise your public listing for brand building

Blog posts   •   Jan 30, 2018 21:49 +08

Answering this question is becoming increasingly urgent.

How to earn media coverage for your sustainability report

How to earn media coverage for your sustainability report

Blog posts   •   Jan 30, 2018 21:46 +08

It's offical: all locally-listed companies must now produce an annual sustainability report. This initiative by the Singapore Exchange was announced some years ago, in an effort to attract more international investors to Singapore companies. From January 1, all SGX-listed companies must file such a report within five months of the end of their financial year.

Are Asian Business Leaders really less confident public speakers?

Are Asian Business Leaders really less confident public speakers?

Blog posts   •   Jan 30, 2018 21:45 +08

I hear this time and time again during our media and presentation skills workshops: "we are Asian, and therefore we don't present well."

After being media trained, how do you know if you are actually ready to face the media?

After being media trained, how do you know if you are actually ready to face the media?

Blog posts   •   Jan 22, 2018 09:27 +08

The answer to this question should be obvious, but if you find yourself saying no, maybe you should explore new options.

I got caught. And you will, too.

I got caught. And you will, too.

Blog posts   •   Jan 15, 2018 09:10 +08

During our media training workshops I always highlight the need to be vigilant about cameras recording your every move when you don't expect it. Now the joke is on me.

One strike, you're out

One strike, you're out

Blog posts   •   Jan 12, 2018 14:00 +08

There were two separate yet similar news stories in the past 24 hours which are important for communications directors, and anyone with a public profile, to note.

2018 preview: more losses in media jobs to have big impact on corporate spokespeople

2018 preview: more losses in media jobs to have big impact on corporate spokespeople

Blog posts   •   Dec 15, 2017 09:04 +08

You wouldn't think the departure of a total of 400 staff at Singapore Press Holdings by the end of this year is of any relevance when you take part in a media interview. But the shrinking number of journalists actually has a much greater impact than you might think.

How to deliver a written speech without sending your audience to sleep

How to deliver a written speech without sending your audience to sleep

Blog posts   •   Dec 08, 2017 12:44 +08

Audiences tune out when speakers read speeches at conferences. But when you can't avoid reading from a script, there are some things you can (must) do to prevent them falling asleep.

BBC's wrong Kapoor footage: why this happens all the time

BBC's wrong Kapoor footage: why this happens all the time

Blog posts   •   Dec 06, 2017 17:20 +08

The BBC has apologised for showing footage in a news story about the death Shashi Kapoor, but showing different actors. This sort of slip-up in the vision library is all too common, and not just at the BBC.

Comms Directors: Which of these contradictions sound familiar?

Comms Directors: Which of these contradictions sound familiar?

News   •   Nov 18, 2017 17:37 +08

The theme of the third annual Asia Pacific Communications Summit of "Driving post-digital communications" seemed a tad premature, given the struggle many communications directors have, just to get up to speed on digital. But #APCS17 nailed the contradictions and the ambiguities Communications Directors face every day, which shows why this was, actually, the most appropriate title.

Five things we learned during Mumbrella360 Asia 2017

Five things we learned during Mumbrella360 Asia 2017

News   •   Nov 13, 2017 08:56 +08

Here are five things we learned during Mumbrella 360 Asia 2017, ending yesterday.

How to solve the post-event marketing headache

How to solve the post-event marketing headache

News   •   Jul 20, 2017 18:52 +08

Communications Directors stage a variety of events, ranging from press- and analysts' briefings, to conferences and sales kick-offs. But apart from all the time, effort and budget that is spent on such events, the most important aspect is what you do afterwards. We discussed the eight easy things all Communications Directors can, and frankly must do, to capture the value of their events.

6 things that have changed since you were media trained

6 things that have changed since you were media trained

News   •   Jun 27, 2017 08:13 +08

The media is changing so much, so rapidly, that training you might have received only recently is quickly out of date.

Comms directors conclude: it can be okay to leverage a crisis for marketing

Comms directors conclude: it can be okay to leverage a crisis for marketing

News   •   Jun 20, 2017 13:52 +08

"When is it ever okay to leverage a crisis for marketing?" - this is the questions members of the Asia Pacific Association of Communications Directors (APACD) debated at Hong Bao Media's Kuala Lumpur studio for the APACD Coaching Day. By consensus we concluded that it can be okay to do so, but under very specific circumstances.

When is it ever okay to leverage a crisis for marketing?

When is it ever okay to leverage a crisis for marketing?

News   •   Jun 14, 2017 08:34 +08

We are debating this topic at the next APACD event at our Kuala Lumpur studio, and I hope you can join us there.

Senior Kuala Lumpur-based Communications Specialists wow with impromptu video during APACD Coaching Day

Senior Kuala Lumpur-based Communications Specialists wow with impromptu video during APACD Coaching Day

News   •   Apr 12, 2017 16:23 +08

A small group of Communications Directors produced an impromptu program in our KL studio today, and had their questions answered on producing video in-house.

Communications Directors get street smart and go live in hands-on webcasting workshop

Communications Directors get street smart and go live in hands-on webcasting workshop

News   •   Apr 05, 2017 17:26 +08

A small group of senior Communications Directors produced a live webcast in our studio today, and had all their questions answered on live webcasting.

HBM's Mark Laudi nominated Hon Secretary of the Marketing Institute of Singapore
Why you need to share content ...even if it's not written by you

Why you need to share content ...even if it's not written by you

Blog posts   •   Mar 23, 2017 08:42 +08

Sharing content is an imperative for marketers today.