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Two corporate social media disasters this week – but two vastly different reactions
Blog posts • Nov 30, 2018 08:14 +08
Two companies say something explosive to customers, but we see two different reactions by social media users. In the first story, Kolkata's South City Mall criticises a nursing mother for breastfeeding on its premises – and is pilloried. In the second, DHL criticises the recipient of a parcel for complaining about a late delivery, yet users come to DHL's rescue.
The next big trend in content marketing: Going live
Blog posts • Nov 29, 2018 15:14 +08
It's ten years since marketers took to content marketing in a big way, producing credible, thought-leading video content to engage their current and prospective customers, and to drive sales. Now, another trend is ready for the big time: live video webcasts.
Mark Laudi tells it like it is on Brexit, Trump and concerns about overpopulation in Australia
Blog posts • Nov 26, 2018 01:03 +08
No matter how you turn it, Brexit is just a shambles, irrespective of the EU signing off on the separation agreement. Mark Laudi offers candid opinions on this and other news of the day in Jason Dasey's weekly wrap up of the major stories on MONEY FM 89.3.
Hong Bao Media launches new training facility and TV studio in Singapore CBD
Press releases • Nov 23, 2018 14:30 +08
Hong Bao Media is launching its new training facility and TV studio in the Singapore Central Business District, as part of regional growth efforts.
HBM launches bilingual international media skills for companies on the Chinese mainland
Press releases • Nov 23, 2018 14:00 +08
Hong Bao Media (HBM), a leading provider of media and communications services founded by ex-CNBC anchor Mark Laudi, is pleased to announce the launch of communications training for companies based on the Chinese mainland.
HBM launches blended learning express course for marketers producing video
Press releases • Nov 23, 2018 11:00 +08
Hong Bao Media has launched "Video Savvy - Express course for marketers producing video", a blended learning course for the Singapore and Malaysian marketing community to help them cut time and cost when producing video content.
HBM announces inaugural winners of Hong Bao Media Savvy Awards 2018 in Malaysia
Press releases • Nov 23, 2018 10:00 +08
JUST ANNOUNCED: The winners of the inaugural Hong Bao Media Savvy Awards 2018 in Malaysia
HBM announces year-end winners of Hong Bao Media Savvy Awards 2018
Press releases • Nov 23, 2018 10:00 +08
JUST ANNOUNCED: The winners of the second round of the Hong Bao Media Savvy Awards 2018
Gerald Leo: Helping SMEs transform through his broadcast interview
News • Oct 31, 2018 07:33 +08
A multinational technology company in Singapore partners with the government and associations to aid small and medium enterprises (SMEs) to go digital. Gerald Leo, Director, Commercial Partners and Small Medium Enterprise Group, Microsoft Singapore appeared on MONEY FM 89.3 to discuss on what they are doing to support SME through their digital transformation journey.
How to persuade delegates to complete your feedback form
Blog posts • Oct 27, 2018 18:18 +08
One of the housekeeping items I usually have to mention when hosting conferences and events is to encourage delegates to complete the feedback form. But few delegates do, and it drives some event managers crazy. They offer parking vouchers, entries into a lucky draw, and more, to incentivise delegates to complete the form. So, what else can you do?
Eleven ways to ensure delegates don't leave your event early
Blog posts • Oct 22, 2018 07:23 +08
So, your event is underway, but with each passing hour your audience shrinks. Some delegates leave during the coffee or lunch breaks, others walk out during the plenary sessions or breakouts. This column aims to gather the best ideas to reduce the attrition during your event. What ideas can you contribute?
What Chinese companies could learn from Malaysia’s cancellation of Belt and Road Initiative projects
Blog posts • Oct 22, 2018 07:10 +08
The BRI-related problems in Malaysia are, at their core, communications issues. If the structure and benefits of the Chinese BRI investments had been communicated more effectively, they might have continued to enjoy the support of Malaysians even after the government changed.
Krystal Choo tickles listeners with impressive radio interview
News • Oct 22, 2018 07:07 +08
Krystal Choo, CEO and Founder of Tickle, caught our ear as she shared her experiences in her recent radio interview - including how she came up with her brand name. She sets a good example not just for women in technology, but for all business leaders.
The death of the private conversation
Blog posts • Oct 19, 2018 19:24 +08
There is no such thing as a private conversation anymore. Streaming video live from your smart phone is now so easy, you should expect to be on camera all the time.
Jeffrey Goh: Keeps his cool despite being in 'The Hot Seat'
News • Oct 03, 2018 08:35 +08
Our shortlisted candidate for the Hong Bao Media Savvy Awards 2018 this week brought us back to the eighties with stories on how we used to withdraw cash ... from a post bank. And, despite being in 'The Hot Seat', Group CEO of NETS Jeffrey Goh kept his poise throughout this 17-minute broadcast interview on MONEY FM 89.3.
Anna Haotanto on the power of being vulnerable, telling your story and being authentic
News • Sep 25, 2018 11:45 +08
One gripping story to emerge from last week's Singapore International Cyber Week was the hacking of a personal financial literacy portal for women, which was held to ransom to the tune of $150,000. But in telling her story, "The New Savvy" CEO Anna Haotanto also displayed a great deal of media savvy, which is why we have shortlisted her for the Hong Bao Media Savvy Awards 2018.
The forgotten element: how miscommunication threatens the Belt Road Initiative
Blog posts • Sep 25, 2018 11:25 +08
When China’s President Xi Jinping first spoke of the Belt and Road Initiative (BRI) in 2013, it marked the beginning of an exciting economic development. But a substantial element of it has been missed, and it is important for companies on the Chinese mainland and elsewhere to stay true to the underlying motivation for the Initiative.
Zenith's Helen Lee reaches the top in her career ...and media interviews
News • Sep 18, 2018 12:02 +08
The campaign by successful local business leaders holding signs saying "It did not define me" aims to highlight that you can succeed in life, even without being top of the class in your PSLE. And it's a pretty good indicator of success in media interviews, too, as Zenith's Helen Lee demonstrates.
DHL delivers punchy key messages in media savvy package
News • Sep 18, 2018 11:18 +08
DHL Express in Malaysia is not just Aon Hewitt Asia Pacific’s best employer for four consecutive years, their Managing Director Christopher Ong isn't so shabby at media interviews either!
TEDxTalk provides infinite opportunity for John-Son Oei
News • Sep 06, 2018 08:03 +08
John-Son Oei's confidence, good body posture and maintaining eye contact with his audience makes him worthy for the Best Conference Presentation category of the Hong Bao Media Savvy Awards 2018 this week.