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Latest news

How to solve the post-event marketing headache

How to solve the post-event marketing headache

News   •   Jul 20, 2017 18:52 +08

Communications Directors stage a variety of events, ranging from press- and analysts' briefings, to conferences and sales kick-offs. But apart from all the time, effort and budget that is spent on such events, the most important aspect is what you do afterwards. We discussed the eight easy things all Communications Directors can, and frankly must do, to capture the value of their events.

6 things that have changed since you were media trained

6 things that have changed since you were media trained

News   •   Jun 27, 2017 08:13 +08

The media is changing so much, so rapidly, that training you might have received only recently is quickly out of date.

Comms directors conclude: it can be okay to leverage a crisis for marketing

Comms directors conclude: it can be okay to leverage a crisis for marketing

News   •   Jun 20, 2017 13:52 +08

"When is it ever okay to leverage a crisis for marketing?" - this is the questions members of the Asia Pacific Association of Communications Directors (APACD) debated at Hong Bao Media's Kuala Lumpur studio for the APACD Coaching Day. By consensus we concluded that it can be okay to do so, but under very specific circumstances.

When is it ever okay to leverage a crisis for marketing?

When is it ever okay to leverage a crisis for marketing?

News   •   Jun 14, 2017 08:34 +08

We are debating this topic at the next APACD event at our Kuala Lumpur studio, and I hope you can join us there.

Senior Kuala Lumpur-based Communications Specialists wow with impromptu video during APACD Coaching Day

Senior Kuala Lumpur-based Communications Specialists wow with impromptu video during APACD Coaching Day

News   •   Apr 12, 2017 16:23 +08

A small group of Communications Directors produced an impromptu program in our KL studio today, and had their questions answered on producing video in-house.

Communications Directors get street smart and go live in hands-on webcasting workshop

Communications Directors get street smart and go live in hands-on webcasting workshop

News   •   Apr 05, 2017 17:26 +08

A small group of senior Communications Directors produced a live webcast in our studio today, and had all their questions answered on live webcasting.

HBM's Mark Laudi nominated Hon Secretary of the Marketing Institute of Singapore
Why you need to share content ...even if it's not written by you

Why you need to share content ...even if it's not written by you

Blog posts   •   Mar 23, 2017 08:42 +08

Sharing content is an imperative for marketers today.

ABC and MediaCorp focus on digital: How will your media engagements change?

ABC and MediaCorp focus on digital: How will your media engagements change?

News   •   Mar 07, 2017 17:16 +08

When the national broadcasters of Australia and Singapore talk about focusing more on digital content, this inevitably spells changes for your media strategy, and for the way your spokespeople appear in the media.

How to avoid your event going awry like the Oscars and Miss Universe

How to avoid your event going awry like the Oscars and Miss Universe

Blog posts   •   Feb 27, 2017 08:40 +08

Embarrassing mistakes by professional emcees are seemingly getting more common. Here is some colour on how to avoid something like this happening at your event.

What will you say when you're asked about Donald Trump?

What will you say when you're asked about Donald Trump?

Blog posts   •   Feb 06, 2017 08:48 +08

If you are a senior business or political leader in Asia, there is a great chance you will be asked for your opinion on Donald Trump, Brexit, and other global topics - whether you like it or not.

Media Savvy: Do "alternative facts" really exist?

Media Savvy: Do "alternative facts" really exist?

Blog posts   •   Jan 26, 2017 08:52 +08

First it was "post fact", then "fake news", now we are confronted with "alternative facts". Do they really exist?

Quick reaction to Obama's farewell speech: Post-fact and fake news a "threat to democracy"

Quick reaction to Obama's farewell speech: Post-fact and fake news a "threat to democracy"

Blog posts   •   Jan 11, 2017 17:07 +08

Outgoing US President Barack Obama saw the need to remind Americans of the basic tenets of civilized debate, in a farewell speech that also had a message for media consumers, and spokespeople, everywhere.

What would John F. Kennedy say about tolerance and communication in 2016?

What would John F. Kennedy say about tolerance and communication in 2016?

Blog posts   •   Nov 24, 2016 13:44 +08

We live in a less tolerant world. What would the former US President have to say about it?

Why Facebook isn’t at fault for Trump’s win

Why Facebook isn’t at fault for Trump’s win

Blog posts   •   Nov 17, 2016 08:36 +08

The pundits arguing that Facebook should take responsibility are missing the point.

Media Savvy: What communicators can learn from Donald Trump's election victory

Media Savvy: What communicators can learn from Donald Trump's election victory

Blog posts   •   Nov 09, 2016 20:55 +08

By winning the US presidency, Donald Trump has clearly recorded a measure of success through the way he communicated with voters. Senior business leaders ignore this at their peril (just ask Hillary Clinton). We draw lessons from Trump's surprising election victory.

What I learnt about gender diversity from speaking with the boards of Singapore-listed companies

What I learnt about gender diversity from speaking with the boards of Singapore-listed companies

News   •   Oct 05, 2016 13:47 +08

Conducting interviews with Chairmen and directors of SGX-listed companies, and researching the series of articles that appear in the supplement (link also below), I discovered the issue goes far beyond gender diversity itself.

Why you lose if you break off an interview because you don't like the questions

Why you lose if you break off an interview because you don't like the questions

News   •   Sep 19, 2016 09:21 +08

Ivanka Trump's combative interview with Cosmopolitan is a lesson for spokespeople who don't like the media's questions.

Five lessons the new George Clooney movie Money Monster teaches us about crisis communications

Five lessons the new George Clooney movie Money Monster teaches us about crisis communications

News   •   Sep 09, 2016 09:16 +08

In the movie Money Monster, a corporate spokesperson is under intense pressure to deliver answers live on television, while the TV anchor she is speaking to is being held hostage by a gunman. How would you react in such a situation?

What happens if you are exposed for scripting answers to supplied interview questions?

What happens if you are exposed for scripting answers to supplied interview questions?

News   •   Sep 07, 2016 09:10 +08

The New York Times exposed Donald Trump for scripting answers to questions supplied by Wayne T Jackson ahead of their scheduled recorded television interview. This embarrassed both the Republican presidential candidate, and Mr Jackson. So Mr Jackson did the only logical thing: he changed the questions.