Tag / Media training
News • Feb 02, 2019 10:56 +08
The Malaysian Youth and Sports Minister's recent appearance on the BBC's HardTalk program was impressive, and while there is always room for improvement it was in many ways exemplary for other local business and political leaders. His interview technique embodies these key learnings.
Blog posts • Nov 30, 2018 08:14 +08
Two companies say something explosive to customers, but we see two different reactions by social media users. In the first story, Kolkata's South City Mall criticises a nursing mother for breastfeeding on its premises – and is pilloried. In the second, DHL criticises the recipient of a parcel for complaining about a late delivery, yet users come to DHL's rescue.
Blog posts • Nov 29, 2018 15:14 +08
It's ten years since marketers took to content marketing in a big way, producing credible, thought-leading video content to engage their current and prospective customers, and to drive sales. Now, another trend is ready for the big time: live video webcasts.
News • Oct 22, 2018 07:07 +08
Krystal Choo, CEO and Founder of Tickle, caught our ear as she shared her experiences in her recent radio interview - including how she came up with her brand name. She sets a good example not just for women in technology, but for all business leaders.
News • Oct 03, 2018 08:35 +08
Our shortlisted candidate for the Hong Bao Media Savvy Awards 2018 this week brought us back to the eighties with stories on how we used to withdraw cash ... from a post bank. And, despite being in 'The Hot Seat', Group CEO of NETS Jeffrey Goh kept his poise throughout this 17-minute broadcast interview on MONEY FM 89.3.
News • Sep 18, 2018 12:02 +08
The campaign by successful local business leaders holding signs saying "It did not define me" aims to highlight that you can succeed in life, even without being top of the class in your PSLE. And it's a pretty good indicator of success in media interviews, too, as Zenith's Helen Lee demonstrates.
News • Sep 18, 2018 11:18 +08
DHL Express in Malaysia is not just Aon Hewitt Asia Pacific’s best employer for four consecutive years, their Managing Director Christopher Ong isn't so shabby at media interviews either!
News • Aug 30, 2018 04:22 +08
In this week's round of nominations for the Hong Bao Media Savvy Awards 2018, we are shortlisting three local business leaders from various backgrounds, who displayed good media savvy in their interviews.
News • Aug 16, 2018 13:24 +08
Educating young children on personal financial is difficult for many parents. But in discussing how to do that on Money FM 89.3, Roslinda Mohd Solihin, Head of Adoption Services and Senior Manager of Programmes at APKIM Resources and ACOSS, also showed off her media skills.
News • Aug 16, 2018 13:09 +08
Eqhwan Mokhzanee, CEO of AmBank Islamic had a lot to say when he was on The Breakfast Grille, BFM 89.9 with host Melisa Idris. In his broadcast interview, Eqhwan discussed his perspective on Islamic Finance (IF) and what it takes for Malaysia to remain competitive.
Blog posts • Aug 12, 2018 16:36 +08
The discussion over Kanye West's pregnant pause, when Jimmy Kimmel asked him about Donald Trump, is missing some important nuances. Worse, any camera-shy Asian business leader who watches West getting cut off will wonder whether they can still take time to think before answering questions, or if they should take part in live TV interviews at all.
News • Aug 07, 2018 14:42 +08
One of the objections senior business leaders raise to appearing in the media is that their English is not good enough. But our shortlisted candidate for the Hong Bao Media Savvy Awards 2018 this week disproves this - if not in person, then in the topic of her presentation.
News • Jul 16, 2018 05:55 +08
Martin Khor was doorstopped by reporters after meeting Malaysia's Council of Eminent Persons (CEP). But the Director of Penang-based non-profit research and advocacy organisation Third World Network set the pace for other local business leaders in dealing calmly with such high-pressure situations.
News • Jul 02, 2018 20:14 +08
Mark Laudi, Managing Director of Hong Bao Media and former CNBC Asia anchor, talks about the Hong Bao Media Savvy Awards, and explains in this radio interview how being media savvy can grow your business value.
News • Jul 02, 2018 05:32 +08
Questionable content has given social media influencers a bad rap. But Evangeline Leong, CEO and Founder of Kobe Technologies, launched a candid and convincing defense of this marketing strategy, deserving of a Hong Bao Media Savvy Award nomination.
News • Jun 20, 2018 16:57 +08
The Founder of Core Collective and Collision 8 sets a strong example for local business leaders in her television interview.
News • Jun 20, 2018 16:40 +08
Karim Raslan explains why he was being so candid on LIVE television, and shares his view on the recent General Election in Malaysia.
Four things we learnt from nominating local business leaders for the Hong Bao Media Savvy Awards 2018
Blog posts • May 09, 2018 08:51 +08
As we get set to announce the winners of the first round ofthe Hong Bao Media Savvy Awards 2018, I thought it would be of value to share what we have learnt during the process of shortlisting candidates.
Blog posts • Apr 16, 2018 08:39 +08
It's auspicious to be good in media appearances. These two guests show why.