News • Nov 18, 2017 17:37 +08
The theme of the third annual Asia Pacific Communications Summit of "Driving post-digital communications" seemed a tad premature, given the struggle many communications directors have, just to get up to speed on digital. But #APCS17 nailed the contradictions and the ambiguities Communications Directors face every day, which shows why this was, actually, the most appropriate title.
News • Nov 13, 2017 08:56 +08
Here are five things we learned during Mumbrella 360 Asia 2017, ending yesterday.
News • Jul 20, 2017 18:52 +08
Communications Directors stage a variety of events, ranging from press- and analysts' briefings, to conferences and sales kick-offs. But apart from all the time, effort and budget that is spent on such events, the most important aspect is what you do afterwards. We discussed the eight easy things all Communications Directors can, and frankly must do, to capture the value of their events.
News • Jun 27, 2017 08:13 +08
The media is changing so much, so rapidly, that training you might have received only recently is quickly out of date.
News • Jun 20, 2017 13:52 +08
"When is it ever okay to leverage a crisis for marketing?" - this is the questions members of the Asia Pacific Association of Communications Directors (APACD) debated at Hong Bao Media's Kuala Lumpur studio for the APACD Coaching Day. By consensus we concluded that it can be okay to do so, but under very specific circumstances.
News • Jun 14, 2017 08:34 +08
We are debating this topic at the next APACD event at our Kuala Lumpur studio, and I hope you can join us there.
Senior Kuala Lumpur-based Communications Specialists wow with impromptu video during APACD Coaching Day
News • Apr 12, 2017 16:23 +08
A small group of Communications Directors produced an impromptu program in our KL studio today, and had their questions answered on producing video in-house.
News • Apr 05, 2017 17:26 +08
A small group of senior Communications Directors produced a live webcast in our studio today, and had all their questions answered on live webcasting.
News • Mar 31, 2017 17:39 +08
News • Mar 07, 2017 17:16 +08
When the national broadcasters of Australia and Singapore talk about focusing more on digital content, this inevitably spells changes for your media strategy, and for the way your spokespeople appear in the media.
News • Oct 05, 2016 13:47 +08
Conducting interviews with Chairmen and directors of SGX-listed companies, and researching the series of articles that appear in the supplement (link also below), I discovered the issue goes far beyond gender diversity itself.
News • Sep 19, 2016 09:21 +08
Ivanka Trump's combative interview with Cosmopolitan is a lesson for spokespeople who don't like the media's questions.
News • Sep 09, 2016 09:16 +08
In the movie Money Monster, a corporate spokesperson is under intense pressure to deliver answers live on television, while the TV anchor she is speaking to is being held hostage by a gunman. How would you react in such a situation?
News • Sep 07, 2016 09:10 +08
The New York Times exposed Donald Trump for scripting answers to questions supplied by Wayne T Jackson ahead of their scheduled recorded television interview. This embarrassed both the Republican presidential candidate, and Mr Jackson. So Mr Jackson did the only logical thing: he changed the questions.
News • Sep 05, 2016 09:17 +08
We have launched a new series on the Internet of Things for Nasdaq-listed Flex. As we went about producing the program, we were blown away by the job opportunities the Internet of Things present to skilled talent in our region.
News • Aug 29, 2016 09:15 +08
Hong Bao Media has launched a new portal that allows production companies and television stations to book our green screen studios in Singapore and Kuala Lumpur.
News • Aug 15, 2016 09:10 +08
Watch five communications experts share their street smart views on content marketing in the Singapore context.
News • Aug 04, 2016 10:16 +08
Our interview series with Forbes' 2016 list of 30-Under-30 Asian Unstoppable entrepreneurs is now live on the DBS YouTube channel.
News • Jul 29, 2016 22:51 +08
We have done it again, turning around six interviews recorded on the sidelines of the annual conference on the same day, to make them available to delegates before the conference ended. No mean feat, seeing that our eventv host Mark Laudi was also the conference anchor!