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Jerome Tan: How candid should you be in bankruptcy

Jerome Tan: How candid should you be in bankruptcy

News   •   Jul 31, 2018 13:25 +08

It's easy to say authenticity in media interviews is important - until you are a bankrupt. How candid should you be about your negatives. Jerome Tan, Founder of PIP Holdings, shows the way.

Martin Khor: Keep calm and smile during doorstop interviews

Martin Khor: Keep calm and smile during doorstop interviews

News   •   Jul 16, 2018 05:55 +08

Martin Khor was doorstopped by reporters after meeting Malaysia's Council of Eminent Persons (CEP). But the Director of Penang-based non-profit research and advocacy organisation Third World Network set the pace for other local business leaders in dealing calmly with such high-pressure situations.

Mayank Parekh: Setting standards for HR professionals ...and online interviews

Mayank Parekh: Setting standards for HR professionals ...and online interviews

News   •   Jul 16, 2018 05:55 +08

Mayank Parekh, CEO of Singapore's Institute for Human Resource Professionals (IHRP) explains the importance of building and professionalising the practice of workforce management - and in the process excels at his HRMTV interview.

Mark Laudi on Malaysia's BFM, on the four tangible business reasons why CEOs need to be media savvy

Mark Laudi on Malaysia's BFM, on the four tangible business reasons why CEOs need to be media savvy

News   •   Jul 02, 2018 20:14 +08

Mark Laudi, Managing Director of Hong Bao Media and former CNBC Asia anchor, talks about the Hong Bao Media Savvy Awards, and explains in this radio interview how being media savvy can grow your business value.

Evangeline Leong: Effective defense of influencer marketing in radio interview

Evangeline Leong: Effective defense of influencer marketing in radio interview

News   •   Jul 02, 2018 05:32 +08

Questionable content has given social media influencers a bad rap. But Evangeline Leong, CEO and Founder of Kobe Technologies, launched a candid and convincing defense of this marketing strategy, deserving of a Hong Bao Media Savvy Award nomination.

Michelle Yong unveils her core values in CNA interview

Michelle Yong unveils her core values in CNA interview

News   •   Jun 20, 2018 16:57 +08

The Founder of Core Collective and Collision 8 sets a strong example for local business leaders in her television interview.

Karim Raslan shines in election night media appearance

Karim Raslan shines in election night media appearance

News   •   Jun 20, 2018 16:40 +08

Karim Raslan explains why he was being so candid on LIVE television, and shares his view on the recent General Election in Malaysia.

Comms Directors: Which of these contradictions sound familiar?

Comms Directors: Which of these contradictions sound familiar?

News   •   Nov 18, 2017 17:37 +08

The theme of the third annual Asia Pacific Communications Summit of "Driving post-digital communications" seemed a tad premature, given the struggle many communications directors have, just to get up to speed on digital. But #APCS17 nailed the contradictions and the ambiguities Communications Directors face every day, which shows why this was, actually, the most appropriate title.

Five things we learned during Mumbrella360 Asia 2017

Five things we learned during Mumbrella360 Asia 2017

News   •   Nov 13, 2017 08:56 +08

Here are five things we learned during Mumbrella 360 Asia 2017, ending yesterday.

How to solve the post-event marketing headache

How to solve the post-event marketing headache

News   •   Jul 20, 2017 18:52 +08

Communications Directors stage a variety of events, ranging from press- and analysts' briefings, to conferences and sales kick-offs. But apart from all the time, effort and budget that is spent on such events, the most important aspect is what you do afterwards. We discussed the eight easy things all Communications Directors can, and frankly must do, to capture the value of their events.

6 things that have changed since you were media trained

6 things that have changed since you were media trained

News   •   Jun 27, 2017 08:13 +08

The media is changing so much, so rapidly, that training you might have received only recently is quickly out of date.

Comms directors conclude: it can be okay to leverage a crisis for marketing

Comms directors conclude: it can be okay to leverage a crisis for marketing

News   •   Jun 20, 2017 13:52 +08

"When is it ever okay to leverage a crisis for marketing?" - this is the questions members of the Asia Pacific Association of Communications Directors (APACD) debated at Hong Bao Media's Kuala Lumpur studio for the APACD Coaching Day. By consensus we concluded that it can be okay to do so, but under very specific circumstances.

When is it ever okay to leverage a crisis for marketing?

When is it ever okay to leverage a crisis for marketing?

News   •   Jun 14, 2017 08:34 +08

We are debating this topic at the next APACD event at our Kuala Lumpur studio, and I hope you can join us there.

Senior Kuala Lumpur-based Communications Specialists wow with impromptu video during APACD Coaching Day

Senior Kuala Lumpur-based Communications Specialists wow with impromptu video during APACD Coaching Day

News   •   Apr 12, 2017 16:23 +08

A small group of Communications Directors produced an impromptu program in our KL studio today, and had their questions answered on producing video in-house.

Communications Directors get street smart and go live in hands-on webcasting workshop

Communications Directors get street smart and go live in hands-on webcasting workshop

News   •   Apr 05, 2017 17:26 +08

A small group of senior Communications Directors produced a live webcast in our studio today, and had all their questions answered on live webcasting.

HBM's Mark Laudi nominated Hon Secretary of the Marketing Institute of Singapore
ABC and MediaCorp focus on digital: How will your media engagements change?

ABC and MediaCorp focus on digital: How will your media engagements change?

News   •   Mar 07, 2017 17:16 +08

When the national broadcasters of Australia and Singapore talk about focusing more on digital content, this inevitably spells changes for your media strategy, and for the way your spokespeople appear in the media.

What I learnt about gender diversity from speaking with the boards of Singapore-listed companies

What I learnt about gender diversity from speaking with the boards of Singapore-listed companies

News   •   Oct 05, 2016 13:47 +08

Conducting interviews with Chairmen and directors of SGX-listed companies, and researching the series of articles that appear in the supplement (link also below), I discovered the issue goes far beyond gender diversity itself.

Why you lose if you break off an interview because you don't like the questions

Why you lose if you break off an interview because you don't like the questions

News   •   Sep 19, 2016 09:21 +08

Ivanka Trump's combative interview with Cosmopolitan is a lesson for spokespeople who don't like the media's questions.

Five lessons the new George Clooney movie Money Monster teaches us about crisis communications

Five lessons the new George Clooney movie Money Monster teaches us about crisis communications

News   •   Sep 09, 2016 09:16 +08

In the movie Money Monster, a corporate spokesperson is under intense pressure to deliver answers live on television, while the TV anchor she is speaking to is being held hostage by a gunman. How would you react in such a situation?