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Five things we learned during Mumbrella360 Asia 2017

Five things we learned during Mumbrella360 Asia 2017

News   •   Nov 13, 2017 08:56 +08

Here are five things we learned during Mumbrella 360 Asia 2017, ending yesterday.

How to solve the post-event marketing headache

How to solve the post-event marketing headache

News   •   Jul 20, 2017 18:52 +08

Communications Directors stage a variety of events, ranging from press- and analysts' briefings, to conferences and sales kick-offs. But apart from all the time, effort and budget that is spent on such events, the most important aspect is what you do afterwards. We discussed the eight easy things all Communications Directors can, and frankly must do, to capture the value of their events.

6 things that have changed since you were media trained

6 things that have changed since you were media trained

News   •   Jun 27, 2017 08:13 +08

The media is changing so much, so rapidly, that training you might have received only recently is quickly out of date.

Comms directors conclude: it can be okay to leverage a crisis for marketing

Comms directors conclude: it can be okay to leverage a crisis for marketing

News   •   Jun 20, 2017 13:52 +08

"When is it ever okay to leverage a crisis for marketing?" - this is the questions members of the Asia Pacific Association of Communications Directors (APACD) debated at Hong Bao Media's Kuala Lumpur studio for the APACD Coaching Day. By consensus we concluded that it can be okay to do so, but under very specific circumstances.

When is it ever okay to leverage a crisis for marketing?

When is it ever okay to leverage a crisis for marketing?

News   •   Jun 14, 2017 08:34 +08

We are debating this topic at the next APACD event at our Kuala Lumpur studio, and I hope you can join us there.

Senior Kuala Lumpur-based Communications Specialists wow with impromptu video during APACD Coaching Day

Senior Kuala Lumpur-based Communications Specialists wow with impromptu video during APACD Coaching Day

News   •   Apr 12, 2017 16:23 +08

A small group of Communications Directors produced an impromptu program in our KL studio today, and had their questions answered on producing video in-house.

Communications Directors get street smart and go live in hands-on webcasting workshop

Communications Directors get street smart and go live in hands-on webcasting workshop

News   •   Apr 05, 2017 17:26 +08

A small group of senior Communications Directors produced a live webcast in our studio today, and had all their questions answered on live webcasting.

HBM's Mark Laudi nominated Hon Secretary of the Marketing Institute of Singapore
ABC and MediaCorp focus on digital: How will your media engagements change?

ABC and MediaCorp focus on digital: How will your media engagements change?

News   •   Mar 07, 2017 17:16 +08

When the national broadcasters of Australia and Singapore talk about focusing more on digital content, this inevitably spells changes for your media strategy, and for the way your spokespeople appear in the media.

What I learnt about gender diversity from speaking with the boards of Singapore-listed companies

What I learnt about gender diversity from speaking with the boards of Singapore-listed companies

News   •   Oct 05, 2016 13:47 +08

Conducting interviews with Chairmen and directors of SGX-listed companies, and researching the series of articles that appear in the supplement (link also below), I discovered the issue goes far beyond gender diversity itself.

Why you lose if you break off an interview because you don't like the questions

Why you lose if you break off an interview because you don't like the questions

News   •   Sep 19, 2016 09:21 +08

Ivanka Trump's combative interview with Cosmopolitan is a lesson for spokespeople who don't like the media's questions.

Five lessons the new George Clooney movie Money Monster teaches us about crisis communications

Five lessons the new George Clooney movie Money Monster teaches us about crisis communications

News   •   Sep 09, 2016 09:16 +08

In the movie Money Monster, a corporate spokesperson is under intense pressure to deliver answers live on television, while the TV anchor she is speaking to is being held hostage by a gunman. How would you react in such a situation?

What happens if you are exposed for scripting answers to supplied interview questions?

What happens if you are exposed for scripting answers to supplied interview questions?

News   •   Sep 07, 2016 09:10 +08

The New York Times exposed Donald Trump for scripting answers to questions supplied by Wayne T Jackson ahead of their scheduled recorded television interview. This embarrassed both the Republican presidential candidate, and Mr Jackson. So Mr Jackson did the only logical thing: he changed the questions.

Millions of job opportunities await talent in the era of IoT - HBM tells the story

Millions of job opportunities await talent in the era of IoT - HBM tells the story

News   •   Sep 05, 2016 09:17 +08

We have launched a new series on the Internet of Things for Nasdaq-listed Flex. As we went about producing the program, we were blown away by the job opportunities the Internet of Things present to skilled talent in our region.

Green screen studio bookings made easy through HBM's self-service portal

Green screen studio bookings made easy through HBM's self-service portal

News   •   Aug 29, 2016 09:15 +08

Hong Bao Media has launched a new portal that allows production companies and television stations to book our green screen studios in Singapore and Kuala Lumpur.

Just released: content marketing tips for Singapore market managers

Just released: content marketing tips for Singapore market managers

News   •   Aug 15, 2016 09:10 +08

Watch five communications experts share their street smart views on content marketing in the Singapore context.

HBM launches series on Asian Unstoppables with Forbes and DBS

HBM launches series on Asian Unstoppables with Forbes and DBS

News   •   Aug 04, 2016 10:16 +08

Our interview series with Forbes' 2016 list of 30-Under-30 Asian Unstoppable entrepreneurs is now live on the DBS YouTube channel.

HBM completes super fast production of eventv programs at Singapore MICE Forum

HBM completes super fast production of eventv programs at Singapore MICE Forum

News   •   Jul 29, 2016 22:51 +08

We have done it again, turning around six interviews recorded on the sidelines of the annual conference on the same day, to make them available to delegates before the conference ended. No mean feat, seeing that our eventv host Mark Laudi was also the conference anchor!

HBM's Mark Laudi featured in today's Mumbrella

HBM's Mark Laudi featured in today's Mumbrella

News   •   Jul 18, 2016 14:25 +08

Mumbrella has published a Q&A with HBM's Mark Laudi on the art of the interview: Asian companies, stop using being humble as an excuse for avoiding the media

HBM beats tightest of deadlines in eventv assignment for UFI

HBM beats tightest of deadlines in eventv assignment for UFI

News   •   Apr 22, 2016 19:42 +08

We had very limited time to record interviews, and even less time to take the raw footage and publish them. But the interviews were published before the event was even over, thanks to our well-honed eventv processes and track record.