Follow Hong Bao Media

Blog posts

Two corporate social media disasters this week – but two vastly different reactions

Two corporate social media disasters this week – but two vastly different reactions

Blog posts   •   Nov 30, 2018 08:14 +08

Two companies say something explosive to customers, but we see two different reactions by social media users. In the first story, Kolkata's South City Mall criticises a nursing mother for breastfeeding on its premises – and is pilloried. In the second, DHL criticises the recipient of a parcel for complaining about a late delivery, yet users come to DHL's rescue.

The next big trend in content marketing: Going live

The next big trend in content marketing: Going live

Blog posts   •   Nov 29, 2018 15:14 +08

It's ten years since marketers took to content marketing in a big way, producing credible, thought-leading video content to engage their current and prospective customers, and to drive sales. Now, another trend is ready for the big time: live video webcasts.

Mark Laudi tells it like it is on Brexit, Trump and concerns about overpopulation in Australia

Mark Laudi tells it like it is on Brexit, Trump and concerns about overpopulation in Australia

Blog posts   •   Nov 26, 2018 01:03 +08

No matter how you turn it, Brexit is just a shambles, irrespective of the EU signing off on the separation agreement. Mark Laudi offers candid opinions on this and other news of the day in Jason Dasey's weekly wrap up of the major stories on MONEY FM 89.3.

How to persuade delegates to complete your feedback form

How to persuade delegates to complete your feedback form

Blog posts   •   Oct 27, 2018 18:18 +08

One of the housekeeping items I usually have to mention when hosting conferences and events is to encourage delegates to complete the feedback form. But few delegates do, and it drives some event managers crazy. They offer parking vouchers, entries into a lucky draw, and more, to incentivise delegates to complete the form. So, what else can you do?

Eleven ways to ensure delegates don't leave your event early

Eleven ways to ensure delegates don't leave your event early

Blog posts   •   Oct 22, 2018 07:23 +08

So, your event is underway, but with each passing hour your audience shrinks. Some delegates leave during the coffee or lunch breaks, others walk out during the plenary sessions or breakouts. This column aims to gather the best ideas to reduce the attrition during your event. What ideas can you contribute?

What Chinese companies could learn from Malaysia’s cancellation of Belt and Road Initiative projects

What Chinese companies could learn from Malaysia’s cancellation of Belt and Road Initiative projects

Blog posts   •   Oct 22, 2018 07:10 +08

The BRI-related problems in Malaysia are, at their core, communications issues. If the structure and benefits of the Chinese BRI investments had been communicated more effectively, they might have continued to enjoy the support of Malaysians even after the government changed.

The death of the private conversation

The death of the private conversation

Blog posts   •   Oct 19, 2018 19:24 +08

There is no such thing as a private conversation anymore. Streaming video live from your smart phone is now so easy, you should expect to be on camera all the time.

The forgotten element: how miscommunication threatens the Belt Road Initiative

The forgotten element: how miscommunication threatens the Belt Road Initiative

Blog posts   •   Sep 25, 2018 11:25 +08

When China’s President Xi Jinping first spoke of the Belt and Road Initiative (BRI) in 2013, it marked the beginning of an exciting economic development. But a substantial element of it has been missed, and it is important for companies on the Chinese mainland and elsewhere to stay true to the underlying motivation for the Initiative.

How can you ensure registered delegates actually show up to your event?

How can you ensure registered delegates actually show up to your event?

Blog posts   •   Sep 06, 2018 07:31 +08

All event managers can relate to the scenario: you've organised a seminar or conference, but between 30% and 50% of registered delegates don't show up. I'm gathering the best ideas to solve this problem. Here are some of my own to get you started.

Is it really that unusual for the CEO to reply to LiveChat messages?

Is it really that unusual for the CEO to reply to LiveChat messages?

Blog posts   •   Aug 16, 2018 12:46 +08

What a cheeky comment! But yes, I do personally answer our website's LiveChat. Is it really that unusual?