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Michelle Yong unveils her core values in CNA interview

Michelle Yong unveils her core values in CNA interview

News   •   Jun 20, 2018 16:57 +08

The Founder of Core Collective and Collision 8 sets a strong example for local business leaders in her television interview.

Karim Raslan shines in election night media appearance

Karim Raslan shines in election night media appearance

News   •   Jun 20, 2018 16:40 +08

Karim Raslan explains why he was being so candid on LIVE television, and shares his view on the recent General Election in Malaysia.

Comms Directors: Which of these contradictions sound familiar?

Comms Directors: Which of these contradictions sound familiar?

News   •   Nov 18, 2017 17:37 +08

The theme of the third annual Asia Pacific Communications Summit of "Driving post-digital communications" seemed a tad premature, given the struggle many communications directors have, just to get up to speed on digital. But #APCS17 nailed the contradictions and the ambiguities Communications Directors face every day, which shows why this was, actually, the most appropriate title.

Five things we learned during Mumbrella360 Asia 2017

Five things we learned during Mumbrella360 Asia 2017

News   •   Nov 13, 2017 08:56 +08

Here are five things we learned during Mumbrella 360 Asia 2017, ending yesterday.

How to solve the post-event marketing headache

How to solve the post-event marketing headache

News   •   Jul 20, 2017 18:52 +08

Communications Directors stage a variety of events, ranging from press- and analysts' briefings, to conferences and sales kick-offs. But apart from all the time, effort and budget that is spent on such events, the most important aspect is what you do afterwards. We discussed the eight easy things all Communications Directors can, and frankly must do, to capture the value of their events.

6 things that have changed since you were media trained

6 things that have changed since you were media trained

News   •   Jun 27, 2017 08:13 +08

The media is changing so much, so rapidly, that training you might have received only recently is quickly out of date.

Comms directors conclude: it can be okay to leverage a crisis for marketing

Comms directors conclude: it can be okay to leverage a crisis for marketing

News   •   Jun 20, 2017 13:52 +08

"When is it ever okay to leverage a crisis for marketing?" - this is the questions members of the Asia Pacific Association of Communications Directors (APACD) debated at Hong Bao Media's Kuala Lumpur studio for the APACD Coaching Day. By consensus we concluded that it can be okay to do so, but under very specific circumstances.

When is it ever okay to leverage a crisis for marketing?

When is it ever okay to leverage a crisis for marketing?

News   •   Jun 14, 2017 08:34 +08

We are debating this topic at the next APACD event at our Kuala Lumpur studio, and I hope you can join us there.

Senior Kuala Lumpur-based Communications Specialists wow with impromptu video during APACD Coaching Day

Senior Kuala Lumpur-based Communications Specialists wow with impromptu video during APACD Coaching Day

News   •   Apr 12, 2017 16:23 +08

A small group of Communications Directors produced an impromptu program in our KL studio today, and had their questions answered on producing video in-house.

Communications Directors get street smart and go live in hands-on webcasting workshop

Communications Directors get street smart and go live in hands-on webcasting workshop

News   •   Apr 05, 2017 17:26 +08

A small group of senior Communications Directors produced a live webcast in our studio today, and had all their questions answered on live webcasting.