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Media Savvy: Be careful with on-camera stunts like that of the Malaysian Sports Minister

Media Savvy: Be careful with on-camera stunts like that of the Malaysian Sports Minister

News   •   Feb 02, 2019 10:56 +08

The Malaysian Youth and Sports Minister's recent appearance on the BBC's HardTalk program was impressive, and while there is always room for improvement it was in many ways exemplary for other local business and political leaders. His interview technique embodies these key learnings.

Can you afford not to produce a Gillette video?

Can you afford not to produce a Gillette video?

News   •   Jan 23, 2019 14:30 +08

Our marketing strategists battle it out in our live webcast over what you could do if you were Gillette's communications director - and what your next move would be.

Gerald Leo: Helping SMEs transform through his broadcast interview

Gerald Leo: Helping SMEs transform through his broadcast interview

News   •   Oct 31, 2018 07:33 +08

A multinational technology company in Singapore partners with the government and associations to aid small and medium enterprises (SMEs) to go digital. Gerald Leo, Director, Commercial Partners and Small Medium Enterprise Group, Microsoft Singapore appeared on ​MONEY FM 89.3 to discuss on what they are doing to support SME through their digital transformation journey.

Krystal Choo tickles listeners with impressive radio interview

Krystal Choo tickles listeners with impressive radio interview

News   •   Oct 22, 2018 07:07 +08

Krystal Choo, CEO and Founder of Tickle, caught our ear as she shared her experiences in her recent radio interview - including how she came up with her brand name. She sets a good example not just for women in technology, but for all business leaders.

Jeffrey Goh: Keeps his cool despite being in 'The Hot Seat'

Jeffrey Goh: Keeps his cool despite being in 'The Hot Seat'

News   •   Oct 03, 2018 08:35 +08

Our shortlisted candidate for the Hong Bao Media Savvy Awards 2018 this week brought us back to the eighties with stories on how we used to withdraw cash ... from a post bank. And, despite being in 'The Hot Seat', Group CEO of NETS Jeffrey Goh kept his poise throughout this 17-minute broadcast interview on MONEY FM 89.3.

Anna Haotanto on the power of being vulnerable, telling your story and being authentic

Anna Haotanto on the power of being vulnerable, telling your story and being authentic

News   •   Sep 25, 2018 11:45 +08

One gripping story to emerge from last week's Singapore International Cyber Week was the hacking of a personal financial literacy portal for women, which was held to ransom to the tune of $150,000. But in telling her story, "The New Savvy" CEO Anna Haotanto also displayed a great deal of media savvy, which is why we have shortlisted her for the Hong Bao Media Savvy Awards 2018.

Zenith's Helen Lee reaches the top in her career ...and media interviews

Zenith's Helen Lee reaches the top in her career ...and media interviews

News   •   Sep 18, 2018 12:02 +08

The campaign by successful local business leaders holding signs saying "It did not define me" aims to highlight that you can succeed in life, even without being top of the class in your PSLE. And it's a pretty good indicator of success in media interviews, too, as Zenith's Helen Lee demonstrates.

DHL delivers punchy key messages in media savvy package

DHL delivers punchy key messages in media savvy package

News   •   Sep 18, 2018 11:18 +08

DHL Express in Malaysia is not just Aon Hewitt Asia Pacific’s best employer for four consecutive years, their Managing Director Christopher Ong isn't so shabby at media interviews either!

TEDxTalk provides infinite opportunity for John-Son Oei

TEDxTalk provides infinite opportunity for John-Son Oei

News   •   Sep 06, 2018 08:03 +08

John-Son Oei's confidence, good body posture and maintaining eye contact with his audience makes him worthy for the Best Conference Presentation category of the Hong Bao Media Savvy Awards 2018 this week.

The power of stories: Our 3 Hong Bao Media Savvy Award nominees show you how

The power of stories: Our 3 Hong Bao Media Savvy Award nominees show you how

News   •   Aug 30, 2018 04:22 +08

In this week's round of nominations for the Hong Bao Media Savvy Awards 2018, we are shortlisting three local business leaders from various backgrounds, who displayed good media savvy in their interviews.