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Mayank Parekh: Setting standards for HR professionals ...and online interviews

Mayank Parekh: Setting standards for HR professionals ...and online interviews

News   •   Jul 16, 2018 05:55 +08

Mayank Parekh, CEO of Singapore's Institute for Human Resource Professionals (IHRP) explains the importance of building and professionalising the practice of workforce management - and in the process excels at his HRMTV interview.

Mark Laudi on Malaysia's BFM, on the four tangible business reasons why CEOs need to be media savvy

Mark Laudi on Malaysia's BFM, on the four tangible business reasons why CEOs need to be media savvy

News   •   Jul 02, 2018 20:14 +08

Mark Laudi, Managing Director of Hong Bao Media and former CNBC Asia anchor, talks about the Hong Bao Media Savvy Awards, and explains in this radio interview how being media savvy can grow your business value.

Evangeline Leong: Effective defense of influencer marketing in radio interview

Evangeline Leong: Effective defense of influencer marketing in radio interview

News   •   Jul 02, 2018 05:32 +08

Questionable content has given social media influencers a bad rap. But Evangeline Leong, CEO and Founder of Kobe Technologies, launched a candid and convincing defense of this marketing strategy, deserving of a Hong Bao Media Savvy Award nomination.

Michelle Yong unveils her core values in CNA interview

Michelle Yong unveils her core values in CNA interview

News   •   Jun 20, 2018 16:57 +08

The Founder of Core Collective and Collision 8 sets a strong example for local business leaders in her television interview.

Karim Raslan shines in election night media appearance

Karim Raslan shines in election night media appearance

News   •   Jun 20, 2018 16:40 +08

Karim Raslan explains why he was being so candid on LIVE television, and shares his view on the recent General Election in Malaysia.

Comms Directors: Which of these contradictions sound familiar?

Comms Directors: Which of these contradictions sound familiar?

News   •   Nov 18, 2017 17:37 +08

The theme of the third annual Asia Pacific Communications Summit of "Driving post-digital communications" seemed a tad premature, given the struggle many communications directors have, just to get up to speed on digital. But #APCS17 nailed the contradictions and the ambiguities Communications Directors face every day, which shows why this was, actually, the most appropriate title.

Five things we learned during Mumbrella360 Asia 2017

Five things we learned during Mumbrella360 Asia 2017

News   •   Nov 13, 2017 08:56 +08

Here are five things we learned during Mumbrella 360 Asia 2017, ending yesterday.

How to solve the post-event marketing headache

How to solve the post-event marketing headache

News   •   Jul 20, 2017 18:52 +08

Communications Directors stage a variety of events, ranging from press- and analysts' briefings, to conferences and sales kick-offs. But apart from all the time, effort and budget that is spent on such events, the most important aspect is what you do afterwards. We discussed the eight easy things all Communications Directors can, and frankly must do, to capture the value of their events.

6 things that have changed since you were media trained

6 things that have changed since you were media trained

News   •   Jun 27, 2017 08:13 +08

The media is changing so much, so rapidly, that training you might have received only recently is quickly out of date.

Comms directors conclude: it can be okay to leverage a crisis for marketing

Comms directors conclude: it can be okay to leverage a crisis for marketing

News   •   Jun 20, 2017 13:52 +08

"When is it ever okay to leverage a crisis for marketing?" - this is the questions members of the Asia Pacific Association of Communications Directors (APACD) debated at Hong Bao Media's Kuala Lumpur studio for the APACD Coaching Day. By consensus we concluded that it can be okay to do so, but under very specific circumstances.