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When is it ever okay to leverage a crisis for marketing?

When is it ever okay to leverage a crisis for marketing?

News   •   Jun 14, 2017 08:34 +08

We are debating this topic at the next APACD event at our Kuala Lumpur studio, and I hope you can join us there.

Senior Kuala Lumpur-based Communications Specialists wow with impromptu video during APACD Coaching Day

Senior Kuala Lumpur-based Communications Specialists wow with impromptu video during APACD Coaching Day

News   •   Apr 12, 2017 16:23 +08

A small group of Communications Directors produced an impromptu program in our KL studio today, and had their questions answered on producing video in-house.

Communications Directors get street smart and go live in hands-on webcasting workshop

Communications Directors get street smart and go live in hands-on webcasting workshop

News   •   Apr 05, 2017 17:26 +08

A small group of senior Communications Directors produced a live webcast in our studio today, and had all their questions answered on live webcasting.

HBM's Mark Laudi nominated Hon Secretary of the Marketing Institute of Singapore
ABC and MediaCorp focus on digital: How will your media engagements change?

ABC and MediaCorp focus on digital: How will your media engagements change?

News   •   Mar 07, 2017 17:16 +08

When the national broadcasters of Australia and Singapore talk about focusing more on digital content, this inevitably spells changes for your media strategy, and for the way your spokespeople appear in the media.

What I learnt about gender diversity from speaking with the boards of Singapore-listed companies

What I learnt about gender diversity from speaking with the boards of Singapore-listed companies

News   •   Oct 05, 2016 13:47 +08

Conducting interviews with Chairmen and directors of SGX-listed companies, and researching the series of articles that appear in the supplement (link also below), I discovered the issue goes far beyond gender diversity itself.

Why you lose if you break off an interview because you don't like the questions

Why you lose if you break off an interview because you don't like the questions

News   •   Sep 19, 2016 09:21 +08

Ivanka Trump's combative interview with Cosmopolitan is a lesson for spokespeople who don't like the media's questions.

Five lessons the new George Clooney movie Money Monster teaches us about crisis communications

Five lessons the new George Clooney movie Money Monster teaches us about crisis communications

News   •   Sep 09, 2016 09:16 +08

In the movie Money Monster, a corporate spokesperson is under intense pressure to deliver answers live on television, while the TV anchor she is speaking to is being held hostage by a gunman. How would you react in such a situation?

What happens if you are exposed for scripting answers to supplied interview questions?

What happens if you are exposed for scripting answers to supplied interview questions?

News   •   Sep 07, 2016 09:10 +08

The New York Times exposed Donald Trump for scripting answers to questions supplied by Wayne T Jackson ahead of their scheduled recorded television interview. This embarrassed both the Republican presidential candidate, and Mr Jackson. So Mr Jackson did the only logical thing: he changed the questions.

Green screen studio bookings made easy through HBM's self-service portal

Green screen studio bookings made easy through HBM's self-service portal

News   •   Aug 29, 2016 09:15 +08

Hong Bao Media has launched a new portal that allows production companies and television stations to book our green screen studios in Singapore and Kuala Lumpur.