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Comms directors conclude: it can be okay to leverage a crisis for marketing

Comms directors conclude: it can be okay to leverage a crisis for marketing

News   •   Jun 20, 2017 13:52 +08

"When is it ever okay to leverage a crisis for marketing?" - this is the questions members of the Asia Pacific Association of Communications Directors (APACD) debated at Hong Bao Media's Kuala Lumpur studio for the APACD Coaching Day. By consensus we concluded that it can be okay to do so, but under very specific circumstances.

Events 1 hit

When is it ever okay to leverage a crisis for marketing?

When is it ever okay to leverage a crisis for marketing?

Events   •   Jun 13, 2017 16:52 +08

One guerilla marketing tactic is to create communications campaigns that tap into contemporary issues. The idea is to benefit from instant awareness. But all too often, companies end up apologising for shameless profiteering from the misfortune of others. So, where do you draw the line between a campaign that is topical and relevant, and one that is in bad taste?

Jun 20, 09:30 - 12:30 +08

Bangunan Perdagangan D6 @ Sentul East Unit 1-9 800 Jalan Sentul 51000 Kuala Lumpur