Blog posts • Dec 15, 2017 09:04 +08
You wouldn't think the departure of a total of 400 staff at Singapore Press Holdings by the end of this year is of any relevance when you take part in a media interview. But the shrinking number of journalists actually has a much greater impact than you might think.
Blog posts • Dec 08, 2017 12:44 +08
Audiences tune out when speakers read speeches at conferences. But when you can't avoid reading from a script, there are some things you can (must) do to prevent them falling asleep.
Blog posts • Dec 06, 2017 17:20 +08
The BBC has apologised for showing footage in a news story about the death Shashi Kapoor, but showing different actors. This sort of slip-up in the vision library is all too common, and not just at the BBC.
Blog posts • Mar 23, 2017 08:42 +08
Sharing content is an imperative for marketers today.
Blog posts • Feb 27, 2017 08:40 +08
Embarrassing mistakes by professional emcees are seemingly getting more common. Here is some colour on how to avoid something like this happening at your event.
Blog posts • Feb 06, 2017 08:48 +08
If you are a senior business or political leader in Asia, there is a great chance you will be asked for your opinion on Donald Trump, Brexit, and other global topics - whether you like it or not.
Blog posts • Jan 11, 2017 17:07 +08
Outgoing US President Barack Obama saw the need to remind Americans of the basic tenets of civilized debate, in a farewell speech that also had a message for media consumers, and spokespeople, everywhere.
Blog posts • Nov 24, 2016 13:44 +08
We live in a less tolerant world. What would the former US President have to say about it?
Blog posts • Nov 09, 2016 20:55 +08
By winning the US presidency, Donald Trump has clearly recorded a measure of success through the way he communicated with voters. Senior business leaders ignore this at their peril (just ask Hillary Clinton). We draw lessons from Trump's surprising election victory.
Blog posts • Jul 09, 2016 20:58 +08
UK Conservative Party candidate Andrea Leadsom may be beside herself over alleged misquotes in an article in London's Times newspaper. But she could have avoided the situation with these steps.
Blog posts • Apr 30, 2016 10:04 +08
So, you want to produce a content marketing program and you have engaged a video crew. You want them to shoot the program at your factory overseas. What involvement do you need to have to ensure a smooth production and an award-winning program?
Guerrilla media: how corporate spokespeople need to prepare for interviews in a new era of journalism
Blog posts • Feb 21, 2016 11:22 +08
The pen is mightier than the sword. But the nature of the pen, like the sword, has changed dramatically. And corporate spokespeople and those who are focused on building their personal brand must prepare for it.
Blog posts • Feb 04, 2016 00:54 +08
So, you or your CEO is getting set for a media interview and you are anxious it will go well. Or you are starting your own in-house video series and you need to prepare your CEO for it. But how do you go about finding the right media or presentation skills coach?