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Why senior business leaders can't mouth off like Donald Trump

Why senior business leaders can't mouth off like Donald Trump

Blog posts   •   Mar 20, 2019 08:22 +08

​A surprising number of media training participants have asked me why they can't just speak their minds like Donald Trump. They admire his courage to say what he thinks. But while I have some sympathy with the motivation, it does not follow that you should follow Trump's example. Here are six reasons why.

How to identify "fake news": The proactive role consumers need to play

How to identify "fake news": The proactive role consumers need to play

Blog posts   •   Feb 20, 2019 17:45 +08

The discussion about policing fake news misses one important point. Sure, people shouldn’t publish rubbish and pass it off as news. But news consumers must become better judges of whether stories are truthful.

LinkedIn Live video streaming - different from all the rest

LinkedIn Live video streaming - different from all the rest

Blog posts   •   Feb 14, 2019 09:00 +08

People who are saying LinkedIn Live is late to the video live streaming party are missing the point. The network is designed for business people sharing meaningful, valuable content - and that will apply to live video, too. I cannot overstate the significance of this. Senior business leaders who want to make a success of LinkedIn Live will have to take an entirely different approach.

Dear CEO: put the phone down when your staff present to you

Dear CEO: put the phone down when your staff present to you

Blog posts   •   Feb 13, 2019 08:38 +08

Recently, a group of your staff came to my TV studio for executive presence training and shared a surprising frustration: when they present to you and the senior leadership team, the hardest thing is to get your attention. The message you are sending your staff when you and the SLT don't pay attention is you don't care – and neither should they. Is that the culture you want in your organisation?

Crisis comms case study: Outgoing Chairman of the National Australia Bank

Crisis comms case study: Outgoing Chairman of the National Australia Bank

Blog posts   •   Feb 11, 2019 08:50 +08

The Chairman and the CEO of the National Australia Bank have quit in the wake of ​Australia's top level enquiry into its banks – resulting in an interesting case study in crisis communications

Wishing you a Happy & Prosperous Chinese New Year!

Wishing you a Happy & Prosperous Chinese New Year!

Blog posts   •   Feb 04, 2019 10:10 +08

​A new year with new beginnings, may the rising sun bring you immense peace, prosperity and happiness.

Two corporate social media disasters this week – but two vastly different reactions

Two corporate social media disasters this week – but two vastly different reactions

Blog posts   •   Nov 30, 2018 08:14 +08

Two companies say something explosive to customers, but we see two different reactions by social media users. In the first story, Kolkata's South City Mall criticises a nursing mother for breastfeeding on its premises – and is pilloried. In the second, DHL criticises the recipient of a parcel for complaining about a late delivery, yet users come to DHL's rescue.

The next big trend in content marketing: Going live

The next big trend in content marketing: Going live

Blog posts   •   Nov 29, 2018 15:14 +08

It's ten years since marketers took to content marketing in a big way, producing credible, thought-leading video content to engage their current and prospective customers, and to drive sales. Now, another trend is ready for the big time: live video webcasts.

Mark Laudi tells it like it is on Brexit, Trump and concerns about overpopulation in Australia

Mark Laudi tells it like it is on Brexit, Trump and concerns about overpopulation in Australia

Blog posts   •   Nov 26, 2018 01:03 +08

No matter how you turn it, Brexit is just a shambles, irrespective of the EU signing off on the separation agreement. Mark Laudi offers candid opinions on this and other news of the day in Jason Dasey's weekly wrap up of the major stories on MONEY FM 89.3.

How to persuade delegates to complete your feedback form

How to persuade delegates to complete your feedback form

Blog posts   •   Oct 27, 2018 18:18 +08

One of the housekeeping items I usually have to mention when hosting conferences and events is to encourage delegates to complete the feedback form. But few delegates do, and it drives some event managers crazy. They offer parking vouchers, entries into a lucky draw, and more, to incentivise delegates to complete the form. So, what else can you do?