PR, Communication See all public content for the subject
Blog posts • Mar 04, 2020 10:05 +08
It’s true media training should put your spokespeople through their paces. But I am not at all a fan of mock interview exercises which result in humiliation, fear, and ultimately defeat.
Blog posts • Feb 27, 2020 08:30 +08
I've come to the disarming realisation that for years, presentation skills have been taught all wrong. But everyone is talented in something. We all have talents. And I've found a way to make them work for introverts.
Blog posts • Jul 08, 2019 09:00 +08
In a business setting, accents can hinder your message being understood and lead to ambiguity and misinterpretation. So, why do people speak with accents, and what can they do to lose them? HBM's Mark Laudi discuss the secret of clear communication with Saveria.
Blog posts • Jun 26, 2019 09:00 +08
If there are two takeaways for disciples of communication from this year's ConnecTech in Singapore, they are (1) the rise of 5G, and (2) the proliferation of live streaming platforms - with huge implications for communications professionals and their senior leadership teams.
Guerrilla media: how corporate spokespeople need to prepare for interviews in a new era of journalism
Blog posts • Feb 21, 2016 11:22 +08
The pen is mightier than the sword. But the nature of the pen, like the sword, has changed dramatically. And corporate spokespeople and those who are focused on building their personal brand must prepare for it.