Blog posts • Jul 24, 2020 17:10 +08
The Singapore Tourism Board’s two planned hybrid business events raise the question: will delegates attend in person, or prefer to take part in a virtual event from home? The upshot of this for communications specialists is to make people feel included, irrespective of where they are joining from. Here are five changes to the ways events will be run in future.
Blog posts • Nov 11, 2019 07:35 +08
Seriously now, how many companies understand the new risks they face, much less how to communicate when crisis strikes? In the 2020s, all companies will be at risk, not just oil and gas, transport, food and pharmaceuticals. Companies which are not naturally exposed have a massive blind spot to these.
Blog posts • Nov 04, 2019 07:35 +08
If the 2010s were the decade of cloud computing and big data, the 2020s will see a torrential downpour. But big data is worth little if you can’t derive business outcomes from it. Therefore, how that data is presented also has to evolve.
Blog posts • Oct 21, 2019 08:56 +08
Climate change is forcing organisations to rethink how they do business. Instead of sending their executives on overseas trips, companies will be “flight shamed”. But business must go on, so many will turn to live webcasting. But are you ready to get in front of the camera?
Blog posts • Oct 15, 2019 08:15 +08
Please can we retire "Before I start" from keynote presenters' vocabularies. Fact is, when you say these words, by definition you've already started! Here are some of the most egregious abuses of the phrase. And some replacement options.
Blog posts • Oct 14, 2019 08:54 +08
The 2020s will see more smart machines such as house cleaning robots, self-driving cars and autonomous drones. What are the implications for us mere mortals?
Blog posts • Nov 30, 2018 08:14 +08
Two companies say something explosive to customers, but we see two different reactions by social media users. In the first story, Kolkata's South City Mall criticises a nursing mother for breastfeeding on its premises – and is pilloried. In the second, DHL criticises the recipient of a parcel for complaining about a late delivery, yet users come to DHL's rescue.
Blog posts • Nov 29, 2018 15:14 +08
It's ten years since marketers took to content marketing in a big way, producing credible, thought-leading video content to engage their current and prospective customers, and to drive sales. Now, another trend is ready for the big time: live video webcasts.
Blog posts • Aug 12, 2018 16:36 +08
The discussion over Kanye West's pregnant pause, when Jimmy Kimmel asked him about Donald Trump, is missing some important nuances. Worse, any camera-shy Asian business leader who watches West getting cut off will wonder whether they can still take time to think before answering questions, or if they should take part in live TV interviews at all.
Four things we learnt from nominating local business leaders for the Hong Bao Media Savvy Awards 2018
Blog posts • May 09, 2018 08:51 +08
As we get set to announce the winners of the first round ofthe Hong Bao Media Savvy Awards 2018, I thought it would be of value to share what we have learnt during the process of shortlisting candidates.
Blog posts • Apr 16, 2018 08:39 +08
It's auspicious to be good in media appearances. These two guests show why.
Blog posts • Apr 05, 2018 08:13 +08
The common conception is Asian conference goers don't ask questions. I see the problem elsewhere.
Blog posts • Apr 02, 2018 15:50 +08
Razer CEO Min-Liang Tan was looking sharp on CNBC leading up to Easter, making him this week's shortlisted candidate for the Hong Bao Media Savvy Awards 2018.
Blog posts • Mar 27, 2018 16:11 +08
With a dynamic vibe and confident energy in her interview, she gave the caffeine a miss at the end of CNA's "Coffee with the Boss" interview.
Blog posts • Mar 27, 2018 08:41 +08
CSA Chief David Koh shows 'em how it's done when you're asked to give a few comments to camera on the sidelines of a conference.
Blog posts • Mar 20, 2018 08:59 +08
Ho Kwon Ping's no-nonsense interview style builds credibility.
Blog posts • Mar 12, 2018 08:21 +08
APAC Realty's Jack Chua didn't let anything get in his way to demonstrate his expertise.
Blog posts • Mar 08, 2018 09:43 +08
Spokespeople should throw away the crutches of pre-submitted questions, and everyone will benefit.