It's auspicious to be good in media appearances. These two guests show why.
This question came up in conversation with one of my clients recently. Where do you stand?
No one likes to be told they have to pay more for a product or service. But as Liew Mun Leong demonstrates, sometimes announcing this in advance and explaining the rationale in clear, unambiguous terms is better than beating around the bush apologetically.
Uber's sale of its Southeast Asian assets to Grab has people worried prices for shared rides will rise. Tan's calm demeanour is exemplary for any local business leader who has a chance to grab the headlines.
The common conception is Asian conference goers don't ask questions. I see the problem elsewhere.
Razer CEO Min-Liang Tan was looking sharp on CNBC leading up to Easter, making him this week's shortlisted candidate for the Hong Bao Media Savvy Awards 2018.
LinkedIn has now rolled out video for businesses, which has big implications for corporate communications specialists and marketers.
With a dynamic vibe and confident energy in her interview, she gave the caffeine a miss at the end of CNA's "Coffee with the Boss" interview.
CSA Chief David Koh shows 'em how it's done when you're asked to give a few comments to camera on the sidelines of a conference.
Ho Kwon Ping's no-nonsense interview style builds credibility.
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This question came up in conversation with one of my clients recently. Where do you stand?
Pros:
1. Comprehensive messages – The corporate communications specialist (=VP, Director, Manager, etc) is likely to have crafted the messages (or been in charge of it). They will have a good grip on them.
2. Frequently available – The Senior Leadership Team (SLT) is frequently traveling or busy running the business. Clearly there are circumstances when the SLT needs to step up, such as during a crisis. But for less urgent media appearances the corporate communications specialist is more likely to have time.
3. Excellent communicator – You would expect the corporate communications specialist to be the highest skilled to communicate the message (in theory).
Cons:
1. Senior decision maker – As a TV producer at CNBC, corporate communications specialists were the last people we would accept on the show, and then only if no one else from the company was available. We really wanted a key decision maker to appear.
2. Substance – Our fear was always that a corporate communications spokesperson was just going to give us a sales pitch or the corporate line.
3. Known personality – The CEO is likely to be well known, unlike the corporate communications spokesperson. You can probably imagine advertising on your channel: "We have the CEO of Amazon on the show tomorrow!", but not "We have the VP of Corporate Communications of Amazon on the show tomorrow!"
What do you think?
A new generation of communications services for a new era of communications.
1. We mentor senior business leaders in traditional and new media skills.
2. We produce LIVE and recorded video news programs to meet sophisticated business communications needs.
