Hong Bao Media

Business has moved on to B2B eCommerce and to mobile commerce, but when it comes to getting your message across, some things just never change.

You would think that an interview with McDonald's would be a fairly lighthearted and easy-going affair. But Agatha Yap certainly got some upsized questions when she appeared in an interview on Money FM 89.3.

Seriously now, how many companies understand the new risks they face, much less how to communicate when crisis strikes? In the 2020s, all companies will be at risk, not just oil and gas, transport, food and pharmaceuticals. Companies which are not naturally exposed have a massive blind spot to these.

A recent survey by PayPal shows fewer than 10% of respondents see cash as their preferred mode of payment when using government e-services. Our shortlisted candidate for Hong Bao Media Savvy Awards 2019 talked about going cashless - and in the process showed off his media interview skills.

When you take part in a feature interview, it’s easy to be lulled into thinking it will be a breeze. After all, how difficult can the questions be in a personality profile? But as our Best Broadcast Interview nomination this week shows, they are sometimes the toughest.

If the 2010s were the decade of cloud computing and big data, the 2020s will see a torrential downpour. But big data is worth little if you can’t derive business outcomes from it. Therefore, how that data is presented also has to evolve.

Read the headline again. Isn’t it crazy that in the 2020s your corporate communications team is going to have to grapple with such strange media enquiries. The apps to create such videos ​are already available. Worse, you are going to field calls from pranksters extorting ransoms in exchange for not releasing such videos.

Singapore's fast internet and cloud hub status has a dark side: it is increasingly the place from which malicious DDoS attacks are carried out. So says our nominee for Best Broadcast Interview in the Hong Bao Media Savvy Awards 2019, Cheah Wai Kit.

Weaving a good story in a live radio interview can be tough, but our nominee of the Hong Bao Media Savvy Awards 2019 this week made it look easy.

Climate change is forcing organisations to rethink how they do business. Instead of sending their executives on overseas trips, companies will be “​flight shamed”. But business must go on, so many will turn to live webcasting. But are you ready to get in front of the camera?