How to identify "fake news": The proactive role consumers need to play

Blog posts   •   Feb 20, 2019 17:45 +08

The discussion about policing fake news misses one important point. Sure, people shouldn’t publish rubbish and pass it off as news. But news consumers must become better judges of whether stories are truthful.

LinkedIn Live video streaming - different from all the rest

Blog posts   •   Feb 14, 2019 09:00 +08

People who are saying LinkedIn Live is late to the video live streaming party are missing the point. The network is designed for business people sharing meaningful, valuable content - and that will apply to live video, too. I cannot overstate the significance of this. Senior business leaders who want to make a success of LinkedIn Live will have to take an entirely different approach.

Dear CEO: put the phone down when your staff present to you

Blog posts   •   Feb 13, 2019 08:38 +08

Recently, a group of your staff came to my TV studio for executive presence training and shared a surprising frustration: when they present to you and the senior leadership team, the hardest thing is to get your attention. The message you are sending your staff when you and the SLT don't pay attention is you don't care – and neither should they. Is that the culture you want in your organisation?

Crisis comms case study: Outgoing Chairman of the National Australia Bank

Blog posts   •   Feb 11, 2019 08:50 +08

The Chairman and the CEO of the National Australia Bank have quit in the wake of ​Australia's top level enquiry into its banks – resulting in an interesting case study in crisis communications

Wishing you a Happy & Prosperous Chinese New Year!

Blog posts   •   Feb 04, 2019 10:10 +08

​A new year with new beginnings, may the rising sun bring you immense peace, prosperity and happiness.

Media Savvy: Be careful with on-camera stunts like that of the Malaysian Sports Minister

News   •   Feb 02, 2019 10:56 +08

The Malaysian Youth and Sports Minister's recent appearance on the BBC's HardTalk program was impressive, and while there is always room for improvement it was in many ways exemplary for other local business and political leaders. His interview technique embodies these key learnings.

Can you afford not to produce a Gillette video?

News   •   Jan 23, 2019 14:30 +08

Our marketing strategists battle it out in our live webcast over what you could do if you were Gillette's communications director - and what your next move would be.

Two corporate social media disasters this week – but two vastly different reactions

Blog posts   •   Nov 30, 2018 08:14 +08

Two companies say something explosive to customers, but we see two different reactions by social media users. In the first story, Kolkata's South City Mall criticises a nursing mother for breastfeeding on its premises – and is pilloried. In the second, DHL criticises the recipient of a parcel for complaining about a late delivery, yet users come to DHL's rescue.

The next big trend in content marketing: Going live

Blog posts   •   Nov 29, 2018 15:14 +08

It's ten years since marketers took to content marketing in a big way, producing credible, thought-leading video content to engage their current and prospective customers, and to drive sales. Now, another trend is ready for the big time: live video webcasts.

Mark Laudi tells it like it is on Brexit, Trump and concerns about overpopulation in Australia

Blog posts   •   Nov 26, 2018 01:03 +08

No matter how you turn it, Brexit is just a shambles, irrespective of the EU signing off on the separation agreement. Mark Laudi offers candid opinions on this and other news of the day in Jason Dasey's weekly wrap up of the major stories on MONEY FM 89.3.

About Hong Bao Media

Your Integrated Communications partner for contemporary media and business communications services.

A new generation of communications services for a new era of communications.
1. We mentor senior business leaders in traditional and new media skills.
2. We produce LIVE and recorded video news programs to meet sophisticated business communications needs.


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