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Hong Bao Media and Shootsta announce strategic partnership to give clients more avenues to produce in-house video contents

Press release   •   Jul 02, 2019 08:55 +08

FOR IMMEDIATE RELEASE

SINGAPORE, Tuesday, July 2, 2019 – Hong Bao Media and Shootsta are pleased to announce a strategic collaboration to equip corporate communications and marketing professionals with the tools and skills they need to produce video content in-house.

The problem we solve together are:

1. It's too expensive to hire a camera crew every time you want to produce a video

2. Editing is the most laborious part of the production. It costs time, money and effort, and can be very frustrating if you're not trained in it.

3. Subject matter experts and members of the Senior Leadership Team don't always make the best on-camera presenters. The best camera cannot cover for a poor presenter, and if the presenter isn't able to carry off the performance, you can't "fix it in post".

Our strategic collaboration is a perfect fit, because HBM and Shootsta provide complementary video solutions:

• Tools – Shootsta ensures comms and marketing teams are equipped with a high-quality camera, light, mic and other gear in a handy suitcase-sized kit. In addition, they do the editing, so companies can focus on creating high-quality video content at cost-effective scale.

• Skills – HBM makes sure the on-camera "talent" wow their audiences. Former CNBC anchor Mark Laudi coaches them with TV presenter tips and tricks, so audiences share the video and are left wanting more.

Here's a quick introduction from Shootsta's Antoine Bouchacourt and HBM's Mark Laudi.

Reach out to Mark at mark.laudi@hongbaomedia.com to find out more.

Hong Bao Media provides media solutions for corporate and government clients in the Asia Pacific and Middle East.

Our three core businesses are:

  1. Media skills and executive presence training and coaching for senior business leaders
  2. Live webcast production from our green screen studios, or on-location
  3. Active investments in a portfolio of blockchain and fintech start-ups

We operate two Integrated Communications facilities, one in Singapore's Central Business District and another in Kuala Lumpur's Central Business District. These consist of green screen television studios for on-camera recordings and webcasts, adjoining training facilities for small groups of senior executives.

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