Michael Syn gets first nomination for Sustainable Communications award

In his appearance on CNBC’s Squawk Box, Michael Syn of SGX talks about the subject of ESG with such conviction that we are making him the first nominee for Best Sustainability Communications at the Media Savvy Awards 2023.

Watch and read below for our assessment.

We launched the Media Savvy Awards in 2018 to recognise local business leaders for their communications skills, and to showcase authentic and credible home-grown communicators.

Past winners of the awards have included CEO of AirAsia Tony Fernandes, CEO of Ninja Van Lai Chang-Wen, Group CEO of NTUC Enterprise Co-operative Limited Seah Kian Peng, and founder of Awfully Chocolate Lyn Lee.

Supported by the Asia Pacific Association of Communications Directors (APACD) and the Public Relations And Communications Association APAC (PRCA APAC) - we highlight shining examples for other local business leaders to follow, and to build a culture of excellence in communication, to maximise the potential of Asian companies in the Asian Century.

Nominations close early October 2023 at https://www.mediasavvyawards.com/

Important Message

Syn is great at making us sit up and take notice. He said there was higher anxiety at COP (The United Nations Climate Change Conference) 27 than at COP 26.

“A year has gone on, and risks have increased,” he said. He also thinks capital markets have yet to keep up with climate risks.

These are big ideas and by starting with them, Syn is giving viewers a good reason to listen to him.

Packaged Answers

When asked about SGX’s ESGenome, Syn used short, punchy words to describe it: “Comparable disclosure, meaningful disclosure, science-based disclosure.”

Conviction

Paired with the high stakes is the way the message is delivered, Syn’s delivery and body language shout conviction. With his body leaning forward and his content, Syn looks convinced of his message, and this sells his message.

If you know Michael Syn, share this article and congratulate him on being nominated for the Media Savvy Awards 2023.

Better yet, if you know any business leader who has performed impressively in a recent media interview, you can nominate them for this year’s awards at: https://www.mediasavvyawards.com/