News archive

16 May 2023 07:00

Six key learnings from APACD event "How to avoid embarrassing allegations of greenwashing"

Communications Directors are looking for new resources and new approaches to avoid being hit by embarrassing allegations of greenwashing, according to panellists and participants at the APACD event at the Hong Bao Media studio on Thursday May 11.

22 March 2023 09:38

Eapen gets a gold star for his explanation in this interview

Nikhil Eapen, CEO of StarHub, explains how one of his businesses works so well on his interview with CNBC, which is why we are nominating him for the Media Savvy Awards 2023.

21 March 2023 11:53

Michael Syn gets first nomination for Sustainable Communications award

On his appearance on CNBC’s Squawk Box, Michael Syn of SGX talks about sustainability with such conviction that we are making him the first nominee for Best Sustainability Communications at the Media Savvy Awards 2023.

20 March 2023 08:16

Vishal Harnal is cool despite a funding winter

Vishal Harna of 500 Global cuts a confident and articulate presence on his interview with CNBC, which is why we are nominating him for the Media Savvy Awards 2023.

27 February 2023 08:00

Hong Bao Media responds to pressing market demand with ‘Greenwash-proof your Sustainability Communications’ advisory course

Organisations can now ensure their sustainability initiatives are not vulnerable to embarrassing allegations of greenwashing, through Hong Bao Media’s new sustainability communications advisory service titled ‘Greenwash-proof your Sustainability Communications’. It sharpens the way organisations publicise their sustainability initiatives, as NGOs subject them to intense scrutiny for greenwashing.

27 February 2023 08:00

If you don't stop greenwashing, governments will regulate

The Sustainability Communications advisory service helps companies to stay clear of greenwashing and to effectively communicate its commitments and contributions to stakeholders. It combines an expert forensic review of a company’s Sustainability Report, messaging guidance as well as communications skills coaching for senior management.

27 February 2023 08:00

Why companies must urgently greenwash-proof their Sustainability Reports

The Sustainability Communications advisory service helps companies to stay clear of greenwashing and to effectively communicate its commitments and contributions to stakeholders. It combines an expert forensic review of a company’s Sustainability Report, messaging guidance as well as communications skills coaching for senior management.

24 January 2023 10:00

The Media Savvy Podcast - What should you do when you don’t want to answer a journalist’s question?

You are in an interview, and the journalist asks you a question you do not want to answer. This puts you in a tight spot. Do you brush aside the journalist’s question and stick to your talking points?

20 January 2023 12:00

The Media Savvy Podcast - When is it okay to put journalists in their place?

Sometimes your spokespeople are going to get a number of questions which are not healthily critical, but downright aggressive. Like Australian opposition leader Anthony Albanese during a press conference in Perth last Tuesday.

18 January 2023 10:31

The Media Savvy Podcast - Circulation numbers have always been dubious, says media veteran

The fallout from SPH Media’s disclosure that circulation numbers of Singapore’s major daily newspapers have been artificially inflated by between 10% and 12% continues, with netizens calling on the identities of staff reprimanded over the matter to be disclosed.

31 October 2022 11:46

The Media Savvy Podcast - What to learn from Liz Truss’ unpersuasive press conference

Liz Truss has been widely panned for her press conference confirming Jeremy Hunt as Chancellor. Clearly, reversing policies announced just weeks earlier is not a good look in any situation. But what specifically can spokespeople learn from her example?

29 October 2022 18:07

Stage fright: I never feel like I have prepared enough

If you have a fear of being underprepared that you start to get the shivers, break out in sweaty palms or your heart starts pounding, you might be surprised about the cause - and its solution.