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HBMSA: CEO with a sense of humour! Japfa's Tan Yong Nang
News • Oct 09, 2020 08:10 +08
CEO of milk producer Japfa, Tan Yong Nang, uses clever analogies to get his points across, and his quip about baijiu had us in stitches.
APACD joins HBM in Hong Bao Media Savvy Awards 2020
Press releases • Jul 29, 2020 09:42 +08
Hong Bao Media (HBM) is thrilled to announce that the Asia Pacific Association of Communications Directors (APACD) is supporting the Hong Bao Media Savvy Awards this year.
How will delegates take to STB's pilot hybrid events?
Blog posts • Jul 24, 2020 17:10 +08
The Singapore Tourism Board’s two planned hybrid business events raise the question: will delegates attend in person, or prefer to take part in a virtual event from home? The upshot of this for communications specialists is to make people feel included, irrespective of where they are joining from. Here are five changes to the ways events will be run in future.
Hong Bao Media launches #SGReadyForBusiness to help Singapore SMEs survive the Covid downturn
Press releases • Jul 20, 2020 21:17 +08
Hong Bao Media is pleased to launch an influencer-led campaign, hashtag #SGReadyForBusiness, to help Singapore SMEs communicate their unique business value to their target customers, and survive the Covid-related economic downturn. Business owners are invited to use our automated pitch generator at https://www.hongbaomedia.com/sgreadyforbusiness to create a one-minute on-camera script.
2020 Foresight: New threats make crises inevitable
Blog posts • Nov 11, 2019 07:35 +08
Seriously now, how many companies understand the new risks they face, much less how to communicate when crisis strikes? In the 2020s, all companies will be at risk, not just oil and gas, transport, food and pharmaceuticals. Companies which are not naturally exposed have a massive blind spot to these.
2020 Foresight: The rise of Megadata
Blog posts • Nov 04, 2019 07:35 +08
If the 2010s were the decade of cloud computing and big data, the 2020s will see a torrential downpour. But big data is worth little if you can’t derive business outcomes from it. Therefore, how that data is presented also has to evolve.
2020 Foresight: Can you prove your CEO didn’t say this?
Blog posts • Oct 28, 2019 08:58 +08
Read the headline again. Isn’t it crazy that in the 2020s your corporate communications team is going to have to grapple with such strange media enquiries. The apps to create such videos are already available. Worse, you are going to field calls from pranksters extorting ransoms in exchange for not releasing such videos.
2020 Foresight: Climate change will force companies to switch to live webcasts
Blog posts • Oct 21, 2019 08:56 +08
Climate change is forcing organisations to rethink how they do business. Instead of sending their executives on overseas trips, companies will be “flight shamed”. But business must go on, so many will turn to live webcasting. But are you ready to get in front of the camera?
2020 Foresight: How to compete with Artificial Intelligence
Blog posts • Oct 14, 2019 08:54 +08
The 2020s will see more smart machines such as house cleaning robots, self-driving cars and autonomous drones. What are the implications for us mere mortals?
Popular Holdings CEO Chou Cheng Ngok showcases story-telling prowess in CNA interview
News • Sep 30, 2019 08:35 +08
Our shortlisted candidate for the Hong Bao Media Savvy Awards 2019 this week brought us back to the eighties with an interview with Popular Holding’s CEO Chou Cheng Ngok, discussing how he started the book store chain, and the challenges he faced over the years.
Why people have accents, and how to lose them
Blog posts • Jul 08, 2019 09:00 +08
In a business setting, accents can hinder your message being understood and lead to ambiguity and misinterpretation. So, why do people speak with accents, and what can they do to lose them? HBM's Mark Laudi discuss the secret of clear communication with Saveria.
The next big trend in content marketing: Going live
Blog posts • Nov 29, 2018 15:14 +08
It's ten years since marketers took to content marketing in a big way, producing credible, thought-leading video content to engage their current and prospective customers, and to drive sales. Now, another trend is ready for the big time: live video webcasts.
Gerald Leo: Helping SMEs transform through his broadcast interview
News • Oct 31, 2018 07:33 +08
A multinational technology company in Singapore partners with the government and associations to aid small and medium enterprises (SMEs) to go digital. Gerald Leo, Director, Commercial Partners and Small Medium Enterprise Group, Microsoft Singapore appeared on MONEY FM 89.3 to discuss on what they are doing to support SME through their digital transformation journey.
Krystal Choo tickles listeners with impressive radio interview
News • Oct 22, 2018 07:07 +08
Krystal Choo, CEO and Founder of Tickle, caught our ear as she shared her experiences in her recent radio interview - including how she came up with her brand name. She sets a good example not just for women in technology, but for all business leaders.
Jeffrey Goh: Keeps his cool despite being in 'The Hot Seat'
News • Oct 03, 2018 08:35 +08
Our shortlisted candidate for the Hong Bao Media Savvy Awards 2018 this week brought us back to the eighties with stories on how we used to withdraw cash ... from a post bank. And, despite being in 'The Hot Seat', Group CEO of NETS Jeffrey Goh kept his poise throughout this 17-minute broadcast interview on MONEY FM 89.3.
Zenith's Helen Lee reaches the top in her career ...and media interviews
News • Sep 18, 2018 12:02 +08
The campaign by successful local business leaders holding signs saying "It did not define me" aims to highlight that you can succeed in life, even without being top of the class in your PSLE. And it's a pretty good indicator of success in media interviews, too, as Zenith's Helen Lee demonstrates.
DHL delivers punchy key messages in media savvy package
News • Sep 18, 2018 11:18 +08
DHL Express in Malaysia is not just Aon Hewitt Asia Pacific’s best employer for four consecutive years, their Managing Director Christopher Ong isn't so shabby at media interviews either!
The power of stories: Our 3 Hong Bao Media Savvy Award nominees show you how
News • Aug 30, 2018 04:22 +08
In this week's round of nominations for the Hong Bao Media Savvy Awards 2018, we are shortlisting three local business leaders from various backgrounds, who displayed good media savvy in their interviews.
Financial literacy for children is a breeze for media savvy Roslinda Mohd Solihin
News • Aug 16, 2018 13:24 +08
Educating young children on personal financial is difficult for many parents. But in discussing how to do that on Money FM 89.3, Roslinda Mohd Solihin, Head of Adoption Services and Senior Manager of Programmes at APKIM Resources and ACOSS, also showed off her media skills.
Eqhwan Mokhzanee keeps his cool despite being grilled
News • Aug 16, 2018 13:09 +08
Eqhwan Mokhzanee, CEO of AmBank Islamic had a lot to say when he was on The Breakfast Grille, BFM 89.9 with host Melisa Idris. In his broadcast interview, Eqhwan discussed his perspective on Islamic Finance (IF) and what it takes for Malaysia to remain competitive.