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CMA Asia October 2025: Key Takeaways from AI marketing
🚀 CMA Asia 2025: Key Takeaways from Singapore
Generative AI is rewriting the rules of marketing—and our latest CMA Asia session explored what this means for brands across ASEAN.
âś… Mark Laudi (Hong Bao Media):
“SEO no longer matters because how many of you are clicking the links in the AI overview? Zero.”
Generative Engine Optimization (GEO) is the new frontier.
âś… Clement Ma (PRECIOUS):
“Quality content fundamentally drives the e-commerce flywheel.”
Connected commerce and a clear digital shelf are critical for conversion.
âś… Robert Lai (Kaliber):
“A 2% click-through rate is considered good, but what about the 98% who don’t click?”
Performance branding is the answer—balancing short-term wins with long-term brand equity.
âś… Tim Lai (GXS Bank):
“First impressions matter. If your email looks broken in dark mode, you’ve lost the customer.”
Creative personalization doubled open rates to 65%.
Panel Consensus:
âś” Optimize for AI summaries
âś” Build connected commerce ecosystems
âś” Invest in creativity and brand-building
đź’ˇ How is your team preparing for the shift from SEO to GEO? Share your thoughts below!
#CMAAsia #GenerativeAI #MarketingStrategy #Ecommerce #PerformanceBranding #ConnectedCommerce
