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Categories: mark laudi

  • Enhancing Coaching Offerings with the 'Play to Your Strengths When Presenting' Book

    Enhancing Coaching Offerings with the 'Play to Your Strengths When Presenting' Book

    I’m thrilled to be announcing the launch of my book "Play to your Strengths when Presenting".
    Published by Marshall Cavendish, it is an essential part of all our coaching and training workshops booked from this month.
    This book is a culmination of my almost five years as a Gallup-certified Advanced CliftonStrengths® coach, which has proved such an important part of our workshops.
    We are

  • The Puzzling Game of Personal Publicity

    The Puzzling Game of Personal Publicity

    Media entrepreneur Ted Turner famously said, “Early to bed, early to rise, work like hell and advertise.” Personal brand building takes more time and effort than most busy professionals have. The problem for many subject matter experts is they can’t pursue it without some limitation. But how can you overcome these obstacles? READ more

  • How to defy AI: Be the best human you can

    How to defy AI: Be the best human you can

    If you are worried about losing your job to AI there is only one way you can come out on top: Be the best human you can. Rapidly advancing AI technology has already proven that its development is unstoppable. So we humans have two choices.

  • Omaha/Nebraska is not a bustling metropolis. With many people working from home, the tallest office building in town has the hushed ambience of a church. At least no one has trouble finding parking.

    How to engage and communicate with staff who are working from home

    The changes in the workplace were on full display in Omaha/Nebraska, the venue for the Gallup@Work 2023 conference. I wondered where all the people were. My Uber driver explained many people were still working from home. But how do you do that when staff are not physically in the workplace? How do you engage them when they’re not around?

  • Hong Bao Media responds to pressing market demand with ‘Greenwash-proof your Sustainability Communications’ advisory course

    Hong Bao Media responds to pressing market demand with ‘Greenwash-proof your Sustainability Communications’ advisory course

    Organisations can now ensure their sustainability initiatives are not vulnerable to embarrassing allegations of greenwashing, through Hong Bao Media’s new sustainability communications advisory service titled ‘Greenwash-proof your Sustainability Communications’. It sharpens the way organisations publicise their sustainability initiatives, as NGOs subject them to intense scrutiny for greenwashing.

  • If you don't stop greenwashing, governments will regulate

    If you don't stop greenwashing, governments will regulate

    The Sustainability Communications advisory service helps companies to stay clear of greenwashing and to effectively communicate its commitments and contributions to stakeholders. It combines an expert forensic review of a company’s Sustainability Report, messaging guidance as well as communications skills coaching for senior management.

  • Why companies must urgently greenwash-proof their Sustainability Reports

    Why companies must urgently greenwash-proof their Sustainability Reports

    The Sustainability Communications advisory service helps companies to stay clear of greenwashing and to effectively communicate its commitments and contributions to stakeholders. It combines an expert forensic review of a company’s Sustainability Report, messaging guidance as well as communications skills coaching for senior management.

  • Stage fright: I never feel like I have prepared enough

    Stage fright: I never feel like I have prepared enough

    If you have a fear of being underprepared that you start to get the shivers, break out in sweaty palms or your heart starts pounding, you might be surprised about the cause - and its solution.

  • Looking back on the last five years, the media landscape in 2018 looks antiquated by today's standards

    Five media skills lessons in five years of Media Savvy Awards

    It’s hard to believe five years have passed since we convened the Media Savvy Awards, but each of those years brought fundamental changes to the media. As the deadline for the 2022 Awards looms, it’s an opportune moment to take in the key themes in the evolution of the media landscape and the role of spokespeople, and the consequent evolution of the Award categories.

  • IT'S TIME TO BE MEDIA SAVVY

    IT'S TIME TO BE MEDIA SAVVY

    Media Savvy Awards launches Trailblazer Elevator Pitch Award to encourage entrepreneurs and start-up founders to tell their business stories on camera

  • Abbas' Eklat im Kanzleramt: wie hätten Sie reagiert?

    Abbas' Eklat im Kanzleramt: wie hätten Sie reagiert?

    Der Eklat in Kanzler Olaf Scholz’ Pressekonferenz mit Mahmoud Abbas vergangenen Mittwoch konfrontiert uns im Kommunikationswesen mit zwei schwierigen Fragen: wie hätten Ihre Führungskräfte anstelle Scholz die Situation bewältigt? Und wie hätten Sie anstelle Regierungssprecher Hebestreit reagiert, wenn Sie die Pressekonferenz geleitet hätten?

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