CMA Asia October 2025: Key Takeaways from AI marketing
Experts at CMA Asia reveal why brands must adopt Generative Engine Optimization and performance branding to thrive in an AI-driven marketing era.
Categories: mark laudi
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World News Day: BackgroundBriefing.news launch and Journalism faces AI disruption but experts say survival is certain
🚨 Big News from World News Day 2025! 🚨26 September 2025, Friday - We officially launched BackgroundBriefing.news. A platform designed to help journalists and communicators thrive in the AI era.
During our panel discussion, industry leaders tackled the big question:“Can journalism survive AI disruption?”
Key takeaways from the session:✅ AI is changing how news is consumed—click-through rates -
Hosting AAJA Youth Camp – 13 September 2025
We’re excited to share that Hong Bao Media will be co-hosting the AAJA Youth Camp with the Asian American Journalists Association on Saturday, 13 September 2025, from 10:30 AM to 5:30 PM at our Integrated Communication Centre.
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Five costly errors to avoid when starting your own podcast
Podcasts have emerged as the platform for corporate storytelling, but they demand a distinct approach. We have held four workshops for podcasting skills, and these are five key points we hammer down.
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Enhancing Coaching Offerings with the 'Play to Your Strengths When Presenting' Book
I’m thrilled to be announcing the launch of my book "Play to your Strengths when Presenting".
Published by Marshall Cavendish, it is an essential part of all our coaching and training workshops booked from this month.
This book is a culmination of my almost five years as a Gallup-certified Advanced CliftonStrengths® coach, which has proved such an important part of our workshops.
We are -
Deepfakes: a Communications Director's friend or foe?
The HBM studio recently hosted an event with Asia-Pacific Association of Communication Directors (APACD) titled "Deepfake: A Comms Person's Friend or Foe?".
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Australian comedy show lays bare everything wrong with media training
My staff sheepishly forwarded me this video clip from the ABC-TV series "Utopia", but I wasn't offended at all. In fact, this clip highlights many things that are wrong with the traditional way of media training.
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The Puzzling Game of Personal Publicity
Media entrepreneur Ted Turner famously said, “Early to bed, early to rise, work like hell and advertise.” Personal brand building takes more time and effort than most busy professionals have. The problem for many subject matter experts is they can’t pursue it without some limitation. But how can you overcome these obstacles? READ more
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How to defy AI: Be the best human you can
If you are worried about losing your job to AI there is only one way you can come out on top: Be the best human you can. Rapidly advancing AI technology has already proven that its development is unstoppable. So we humans have two choices.
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How to engage and communicate with staff who are working from home
The changes in the workplace were on full display in Omaha/Nebraska, the venue for the Gallup@Work 2023 conference. I wondered where all the people were. My Uber driver explained many people were still working from home. But how do you do that when staff are not physically in the workplace? How do you engage them when they’re not around?
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Your best culture already exists: how to build engagement and a strong workplace culture
A strong corporate culture is probably more easily attained than you think. But unsurprisingly, communication is often what stands in the way. Insights from the Gallup@Work 2023 conference in Omaha/Nebraska last week.
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Six key learnings from APACD event "How to avoid embarrassing allegations of greenwashing"
Communications Directors are looking for new resources and new approaches to avoid being hit by embarrassing allegations of greenwashing, according to panellists and participants at the APACD event at the Hong Bao Media studio on Thursday May 11.
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Hong Bao Media responds to pressing market demand with ‘Greenwash-proof your Sustainability Communications’ advisory course
Organisations can now ensure their sustainability initiatives are not vulnerable to embarrassing allegations of greenwashing, through Hong Bao Media’s new sustainability communications advisory service titled ‘Greenwash-proof your Sustainability Communications’. It sharpens the way organisations publicise their sustainability initiatives, as NGOs subject them to intense scrutiny for greenwashing.
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If you don't stop greenwashing, governments will regulate
The Sustainability Communications advisory service helps companies to stay clear of greenwashing and to effectively communicate its commitments and contributions to stakeholders. It combines an expert forensic review of a company’s Sustainability Report, messaging guidance as well as communications skills coaching for senior management.
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Why companies must urgently greenwash-proof their Sustainability Reports
The Sustainability Communications advisory service helps companies to stay clear of greenwashing and to effectively communicate its commitments and contributions to stakeholders. It combines an expert forensic review of a company’s Sustainability Report, messaging guidance as well as communications skills coaching for senior management.
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The Media Savvy Podcast - When is it okay to put journalists in their place?
Sometimes your spokespeople are going to get a number of questions which are not healthily critical, but downright aggressive. Like Australian opposition leader Anthony Albanese during a press conference in Perth last Tuesday.
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The Media Savvy Podcast - Circulation numbers have always been dubious, says media veteran
The fallout from SPH Media’s disclosure that circulation numbers of Singapore’s major daily newspapers have been artificially inflated by between 10% and 12% continues, with netizens calling on the identities of staff reprimanded over the matter to be disclosed.
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Stage fright: I never feel like I have prepared enough
If you have a fear of being underprepared that you start to get the shivers, break out in sweaty palms or your heart starts pounding, you might be surprised about the cause - and its solution.
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Five media skills lessons in five years of Media Savvy Awards
It’s hard to believe five years have passed since we convened the Media Savvy Awards, but each of those years brought fundamental changes to the media. As the deadline for the 2022 Awards looms, it’s an opportune moment to take in the key themes in the evolution of the media landscape and the role of spokespeople, and the consequent evolution of the Award categories.
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IT'S TIME TO BE MEDIA SAVVY
Media Savvy Awards launches Trailblazer Elevator Pitch Award to encourage entrepreneurs and start-up founders to tell their business stories on camera
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