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Rachel Lim crafts a good narrative

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Rachel Lim crafts a good narrative

Rachel Lim, co-founder of Singaporean fashion brand Love, Bonito, is an animated interviewee and a good storyteller, which is why we are nominating her for the Media Savvy Awards 2022.

Watch and read below for my assessment.

We launched the Media Savvy Awards in 2018 to recognise local business leaders for their communications skills, and to showcase authentic and credible home-grown communicators.

Supported by the Asia Pacific Association of Communications Directors and joining us this year – the Investor Relations Professionals Association Singapore and the Public Relations and Communications Association - we highlight shining examples for other local business leaders to follow, and to build a culture of excellence in communication, to maximise the potential of Asian companies in the Asian Century.

Nominations close end of October 2022 at

Enthusiasm, energy

There are some interviewees who are too scared to even move during the interview. Then there are interviewees like Lim who uses her hands to talk. There is an energy and conviction to how she answers the questions in the interview.

Storytelling, descriptive detail

Lim talks about how Love Bonito came to identify a big foreign market – females in the Asian diaspora. By showing a sense of curiosity and wonder, she draws the interviewer, and the viewer, into the story.

If you know Rachel Lim, share this article and congratulate her on being nominated for the Media Savvy Awards 2022.

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Mark Laudi

Mark Laudi

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