You are getting ready for an important corporate video shoot. You’ve booked your senior corporate spokespeople, prepared scripts and arranged camera crew and a studio. But the shoot kicks off badly when members of your senior leadership team arrive twenty minutes late because the studio is so far out of town. Studio rental is always a trade-off between price and the quality.
If you're not in the communications business you might be surprised to learn how few communications professionals actually like to be in the spotlight. But that's actually not the case. Clearly some communications professionals love to talk, in my experience the range of personalities among communication professionals is as diverse as in every other industry. What happens if you're one of them?
Two press conferences over the past three weeks provide an interesting clue as to how to respond when you are asked questions you can't possibly be expected to answer.
Hybrid events are not just a matter of throwing together all the aspects of physical and virtual events into one. As a presenter, here are three critical learnings you must get your head around.
CEO of milk producer Japfa, Tan Yong Nang, uses clever analogies to get his points across, and his quip about baijiu had us in stitches.
SGX-listed companies yet to hold a virtual AGM have a steep learning curve ahead of them. As hybrid AGMs become the norm, here are 6 tips to consider.
Hong Bao Media (HBM) is thrilled to announce that the Asia Pacific Association of Communications Directors (APACD) is supporting the Hong Bao Media Savvy Awards this year.
It's ten years since marketers took to content marketing in a big way, producing credible, thought-leading video content to engage their current and prospective customers, and to drive sales. Now, another trend is ready for the big time: live video webcasts.
Hong Bao Media has launched a new portal that allows production companies and television stations to book our green screen studios in Singapore and Kuala Lumpur.
The problem with online marketing is that it is constantly evolving. Having first grappled with search marketing, and then the social media phenomenon, marketers are trying to come to grips with the latest strategy. But little of their past experience can prepare them for what's in store.
So, you've completed your content marketing video and you are ready to share it with the world. One way to reach your target market is through their mobile device. But this raises three important questions, which I answer in this article.
