Categories: mind your business

Each week until July 31, 2018, we are shortlisting a local corporate figure from Singapore and Malaysia who has demonstrated excellence in a media appearance, in the Hong Bao Media Savvy Awards 2018.

2 July 2018 05:32

Evangeline Leong: Effective defense of influencer marketing in radio interview

Questionable content has given social media influencers a bad rap. But Evangeline Leong, CEO and Founder of Kobe Technologies, launched a candid and convincing defense of this marketing strategy, deserving of a Hong Bao Media Savvy Award nomination.

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