The father of modern marketing, Professor Philip Kotler, to speak at World Marketing Summit Singapore 2017, moderated by HBM's Mark Laudi
Events • Oct 17, 2017 16:15 +08
Every industry is being disrupted – including marketing! Artificial Intelligence and machine learning will characterise the future.For marketers, this means yet more complexity and unpredictability. There is a never-ending need to stay up-to-date with trends in marketing, to constantly adjust your strategy and to take full advantage of new technology.Professor Philip Kotler, the man who invent...