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Razer CEO makes TV interviews look like child's play

Blog post   •   Apr 02, 2018 15:50 +08

Each week until April 30, 2018, we are shortlisting a local corporate figure who has demonstrated excellence in a media appearance, in the Hong Bao Media Savvy Awards 2018.

Razer CEO Min-Liang Tan was looking sharp on CNBC leading up to Easter.

He deftly responded to sensitive questions about market saturation, and he was armed with relevant statistics and insights – making him this week's shortlisted candidate for the Hong Bao Media Savvy Awards 2018.

Tan has to publish revenue and profit numbers as part of the Hong Kong Stock Exchange's continuous disclosure obligations.

But despite a tripling in Razer's net loss, the NUS law graduate and IPOS Board Member left viewers feeling great about his product.

The reasons we liked Tan's interview are (story continues below):

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We are now in the home stretch of the award nominations, and there is limited time for you to nominate yourself or another local business leader.

Nominations close Monday, April 30, at 5pm, with the winner announced in May. It is free to enter the Hong Bao Media Savvy Awards 2018, and there is no obligation to buy tickets to the awards event.

We launched the Hong Bao Media Savvy Awards to recognise local business leaders for their communications skills, and to showcase authentic and credible home-grown communicators. Here are our previous nominees:

Desmond Kuek: Will you resign?

Are you a demanding boss, Lee Lik Hsin?

Star Alliance CEO: Local business leader is a star media performer

Budget 2018: Iswaran balances selling it, and explaining it

Kurt Wee: you don't need to be big to be media savvy

Candice Ong: the whys and hows of strong new media interviews

Elim Chew displays a high Sensitivity Quotient in her TEDxNTU presentation

How to win at interviews, even if English isn't your first language

Ho Kwon Ping: no-nonsense media presence builds credibility

David Koh: Cybersecurity chief gives locked-down on-camera presentation

Cecily Ng: The right recipe for coffee with the boss

These are shining examples for other local business leaders to follow, and to build a culture of excellence in communication, to maximise the potential of Asian companies in the Asian Century.

Click on this link to enter yourself or another Senior Business Leader.

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But compare what you see on the ticker with what he says and you will notice three things:

  1. Insights rather than numbers – Rather than repeating what viewers can read for themselves, Tan had a great story to tell. He moved away from a black-and-white laundry list of numbers and focused on adding colour and context instead. The story behind the numbers is an important focus, especially when the numbers don't look so great.
  2. Examples and stories – Tan told several contemporary anecdotes of gaming companies focusing on mobile, and highlighted the Asian Games' focus on e-sports (=watching other people play video games). These stories don't fit on a ticker, so Tan was prepared to tell them.
  3. Statistics and figures – 2.1 billion gamers, gaming is a $100 bln industry, $100 mln HK government commitment to e-sports: these are all statistics which substantiate Tan's message. He had researched them in advance and had them at his fingertips.

Tan's energy and enthusiasm for his company comes across on screen, reminding local business leaders that if they are not enthusiastic about their businesses, their audiences won't be, either.

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