Follow Hong Bao Media

What Journalists Must Know About Marketing & Entrepreneurship

Event

This is a media preview event for the Asia Marketing Forum 2018: Marketpreneurship: Convergence of Marketing & Entrepreneurship in Asia
12
FEB
51 Anson Road, #03-53 Anson Centre, Singapore 079904
  -

No matter what business you are in, or what business you want to start, there's one skill many entrepreneurs overlook - Marketing. The fact is, it doesn't matter how good you are at your job, if you can't market yourself, you can't earn a living.

That's as true for journalists and lawyers as it is for manufacturers and retailers.

In this complimentary talk, ex-Yahoo Managing Editor Alan Soon and ex-CNBC anchor Mark Laudi share their experiences in moving out from an editorial environment into a commercial one, reveal their key learnings, and help journalists gain insights into "Marketpreneurship".

Key Take-Aways

  • Identifying problems, validating them, creating solutions of value
  • Understanding costs, revenue and partnerships
  • What you must know about "Marketpreneurship" (mixing of marketing skillset and entrepreneurial spirit)
  • Building resilience - filter "noise" and negativity

Who Should Attend

All journalists, bloggers and any PR professionals who are keen to learn how marketing & entrepreneurship can elevate their careers.

Sign Up

Sign up for the event

Comments (0)

Add comment

Comment

By submitting the comment you agree that your personal data will be processed according to Mynewsdesk's <a href="http://hongbaomedia.mynewsdesk.com/sg/about/terms-and-conditions/privacy_policy">Privacy Policy</a>.