"When is it ever okay to leverage a crisis for marketing?" - this is the questions members of the Asia Pacific Association of Communications Directors (APACD) debated at Hong Bao Media's Kuala Lumpur studio for the APACD Coaching Day. By consensus we concluded that it can be okay to do so, but under very specific circumstances.
By winning the US presidency, Donald Trump has clearly recorded a measure of success through the way he communicated with voters. Senior business leaders ignore this at their peril (just ask Hillary Clinton). We draw lessons from Trump's surprising election victory.
In the movie Money Monster, a corporate spokesperson is under intense pressure to deliver answers live on television, while the TV anchor she is speaking to is being held hostage by a gunman. How would you react in such a situation?
Senior leaders correctly point out that "preparation" is key. Sounds obvious, right? So, why does it need to be repeated?
In HBM's "Media Savvy" YouTube series, ex-CNBC anchor Mark Laudi discusses contemporary media issues and investigates what senior executives and government officials can take away from them for their own media strategies and appearances.
