CMA Asia October 2025: Key Takeaways from AI marketing
Experts at CMA Asia reveal why brands must adopt Generative Engine Optimization and performance branding to thrive in an AI-driven marketing era.
Experts at CMA Asia reveal why brands must adopt Generative Engine Optimization and performance branding to thrive in an AI-driven marketing era.
We’re excited to share that Hong Bao Media will be co-hosting the AAJA Youth Camp with the Asian American Journalists Association on Saturday, 13 September 2025, from 10:30 AM to 5:30 PM at our Integrated Communication Centre.
Willie Keng, CEO and Founder of Dividend Titan, brings a steady, investor-first voice to financial commentary—making him a worthy nominee for the Hong Bao Media Savvy Awards.
In his analysis of Singapore REITs, Keng speaks directly to retail investors, balancing data-driven reasoning with relatable context. His commentary on sectors like data centers and retail malls is especially impactful, as
Jen-Ai Chua, Equity Research Analyst at Julius Baer, delivers a clear and measured analysis of the S-REITs sector—striking the perfect balance between technical depth and audience-friendly communication. Her thoughtful delivery and structured messaging make her an excellent nominee for the Hong Bao Media Savvy Awards.
In her commentary on the outlook for S-REITs post-2024, Chua presents her ana
Dr. Sanjeev Shanker rises to the challenge with a calm, commanding presence in his recent interview on emergency response—showing why he’s a prime candidate for the Hong Bao Media Savvy Awards 2025.
1. Clear, pragmatic messaging
He articulates precise guidelines like a seasoned educator, such as:
“If someone’s losing consciousness—they need immediate help. Don’t wait.”This direct “if–then
Christopher Tan’s interview showcases his outstanding ability to convey insights with concise eloquence and natural authority—making him a standout candidate for the Hong Bao Media Savvy Awards 2025.
What immediately strikes is how he speaks with purpose, which reflects confident engagement as he speaks from experience, opens a window into his thought process, and invites the audience to join h
Public speaking is one of the most common fears but it doesn’t have to be. At Hong Bao Media, we believe that everyone can transform their fear of public speaking into a confident, powerful stage presence.
As part of National Training Week (NTW), we’re offering a FREE course, StageFright to StageMight, facilitated by Mark Laudi, an award-winning former CNBC anchor with over 25 years of ex
Breaking Boundaries: Storytelling, Stagecraft, and Confidence.
Last night’s with the Asian Content Marketing Association was a fantastic success! With that we are happen to be their members too Hong Bao Media.
Attendees gathered at our TV studio for "Breaking Boundaries: Storytelling, Stagecraft, and Confidence."
We explored crafting compelling stories, building confidence, and commanding t
Podcasts have emerged as the platform for corporate storytelling, but they demand a distinct approach. We have held four workshops for podcasting skills, and these are five key points we hammer down.
The HBM studio recently hosted an event with Asia-Pacific Association of Communication Directors (APACD) titled "Deepfake: A Comms Person's Friend or Foe?".
My staff sheepishly forwarded me this video clip from the ABC-TV series "Utopia", but I wasn't offended at all. In fact, this clip highlights many things that are wrong with the traditional way of media training.
Media entrepreneur Ted Turner famously said, “Early to bed, early to rise, work like hell and advertise.” Personal brand building takes more time and effort than most busy professionals have. The problem for many subject matter experts is they can’t pursue it without some limitation. But how can you overcome these obstacles? READ more