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Tag / querrilla journalist

Guerrilla media: how corporate spokespeople need to prepare for interviews in a new era of journalism

Guerrilla media: how corporate spokespeople need to prepare for interviews in a new era of journalism

Blog posts   •   Feb 21, 2016 11:22 +08

The pen is mightier than the sword. But the nature of the pen, like the sword, has changed dramatically. And corporate spokespeople and those who are focused on building their personal brand must prepare for it.