A lot of the thought-leading discussion at the Singapore MICE Forum 2016 revolved around content.
Many speakers implored Singapore conference organisers to embrace digital, not just as a bolt-on way of adding incremental revenues, but as a new foundation for how they run their entire businesses.
The discussion resulted in very practical advice from, among others, Sven Bossu from SWIFT, who has been running the annual SIBOS event since 2012. He talked about SIBOS-TV helping to raise the profile of the event while delivering important content to non-attendees, to encourage them to attend next year's event.
Others, such as Kai Hattendorf from UFI and Nino Gruettke from VNU Exhibitions, talked about content curation, and the importance of seeing conferences and trade shows as content platforms, thereby elevating the standards of the topics and, frankly, speakers.
At Hong Bao Media, we played our part in contributing to this discussion by capuring the views on "re-imagining" the MICE industry, and what better way to do that than producing six interviews with a selection of key guests. You can watch the interviews here: http://miceapps.com/client/sites/view/SPda4a3
However, critically, our effort was far greater than just about hitting the record button on the camera:
1. Editorial direction - We made sure the content captured the essence of each speaker's views on "re-imagining" the MICE industry, which was the theme of the event.
2. Presentation - Mark Laudi conducted the interviews between his stints on stage as conference anchor.
3. Fast turn-around - Our editors worked fast to ensure the content was ready before the end of Day 1 of the event. The video clips were ready to be played on the LED panel in the plenary hall during the morning coffee break.