News archive

hbmsa2018sg2
hbmsa2018my2

  • Comms directors conclude: it can be okay to leverage a crisis for marketing

    "When is it ever okay to leverage a crisis for marketing?" - this is the questions members of the Asia Pacific Association of Communications Directors (APACD) debated at Hong Bao Media's Kuala Lumpur studio for the APACD Coaching Day. By consensus we concluded that it can be okay to do so, but under very specific circumstances.

  • HBM's Mark Laudi nominated Hon Secretary of the Marketing Institute of Singapore

    I have been appointed Honorary Secretary of the Marketing Institute of Singapore, following last night's 43rd Annual General Meeting at the M Hotel.
    The Executive Council - which consists of the same Councillors as last year, plus two new members - has very substantial plans for the year ahead. The fragmentation brought about by digital marketing has left many marketers starting from scratch in

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