Press releases 1 hit
News 3 hits
News • Nov 13, 2017 08:56 +08
Here are five things we learned during Mumbrella 360 Asia 2017, ending yesterday.
News • Jun 20, 2017 13:52 +08
"When is it ever okay to leverage a crisis for marketing?" - this is the questions members of the Asia Pacific Association of Communications Directors (APACD) debated at Hong Bao Media's Kuala Lumpur studio for the APACD Coaching Day. By consensus we concluded that it can be okay to do so, but under very specific circumstances.
News • Mar 31, 2017 17:39 +08
Blog posts 2 hits
Blog posts • Apr 02, 2018 14:38 +08
LinkedIn has now rolled out video for businesses, which has big implications for corporate communications specialists and marketers.
Blog posts • Apr 30, 2016 10:04 +08
So, you want to produce a content marketing program and you have engaged a video crew. You want them to shoot the program at your factory overseas. What involvement do you need to have to ensure a smooth production and an award-winning program?
Events 4 hits
Events • Apr 02, 2018 14:22 +08
For corporate communications and marketers specialists planning to produce video for their LinkedIn Company Page, or to promote on LinkedIn.During the workshop participants will: Produce a short video for them to take home and upload to their LinkedIn profile or Company Page in our green screen studioLearn how to promote their video as sponsored content on LinkedIn.The S$25 fee covers refreshme...
Events • Mar 11, 2018 10:06 +08
5 REASONS TO BE PART OF ASIAN MARKETING FORUM 2018: Promote your brand to representatives from 16 Asian markets, through our AMF MarketplaceGenerate sales leads for your products and services, by networking with high-level delegates from around the regionLearn how to maximise your marketing effort with minimum budgetGet on the fast track to mastering must-have marketing too...
The father of modern marketing, Professor Philip Kotler, to speak at World Marketing Summit Singapore 2017, moderated by HBM's Mark Laudi
Events • Oct 17, 2017 16:15 +08
Every industry is being disrupted – including marketing! Artificial Intelligence and machine learning will characterise the future.For marketers, this means yet more complexity and unpredictability. There is a never-ending need to stay up-to-date with trends in marketing, to constantly adjust your strategy and to take full advantage of new technology.Professor Philip Kotler, the man who invent...
Events • Jul 13, 2017 08:35 +08
Communications Directors stage a variety of events - from press briefings and product launches, to partner conferences and sales kick-offs. But for all the time, effort and budget spent, it's what you do afterwards that counts. In this workshop, we discuss the eight easy things all Communications Directors can - and frankly must do - to capture the value of their events.
Videos 1 hit
Vincent Lelay, Cluster General Manager, Accor speaks with Mark Laudi about what makes Singapore so attractive to the MICE industry as a b...
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