Why people have accents, and how to lose them
In a business setting, accents can hinder your message being understood and lead to ambiguity and misinterpretation. So, why do people speak with accents, and what can they do to lose them? HBM's Mark Laudi discuss the secret of clear communication with Saveria.
What brands can learn from British politicians
There is no better teacher in the art of branding than politics, and there is no better time to observe this than during election time – especially during the seven-cornered fight of the United Kingdom election. The parties have to communicate their brand values and differentiate in a crowded field. They have to deal with competing claims, criticisms and attacks on their credibility to the extent