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This is like the look on my face when I hear the phrase "without further ado". Referencing Shakespeare's play "Much ado about nothing" is the only time you should use the word "ado".
This is like the look on my face when I hear the phrase "without further ado". Referencing Shakespeare's play "Much ado about nothing" is the only time you should use the word "ado".

Blog post -

Without further ado, please consign this eye-rolling cliché to history

Without any further ado, can you please consign this eye-rolling cliché to history.

It is now so common for on-stage presenters to wrap their opening or housekeeping remarks with this phrase that my eyes are rolling constantly.

"Without further ado" implies everything you have said up to that point has been a waste of your audience's time. It means you have been fussing over unimportant stuff. You have been engaging in meaningless "ado", and only when you are done "ado-ing" should your audience tune back in.

Is that the message you want to communicate when you speak?

Shakespeare was using "ado" derisively when he named his play "Much ado about nothing", and you are pulling that meaning onto your words. This is especially toxic to your credibility if you are a senior business leader.

So, either make your opening remarks important and meaningful, or don't say them at all.

In both cases, this phrase is redundant.

Period.

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Mark Laudi

Mark Laudi

Press contact Managing Director (+65) 6223 2249