Deepfakes: A Comms Person's Friend or Foe?

There is a dark side to the exciting Generative AI trend: deepfakes.

But whether deepfakes are used for good or ill is still up to the person creating it.

So, what scope is there for communications professionals to use deepfakes appropriately? What would constitute an inappropriate use?

In this discussion we will lay bare how easy it is to create a deepfake, what the limitations are, and give participants the chance to create one using a video of themselves.

Click the link below if you would like to attend, as seats are limited.

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