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The Puzzling Game of Personal Publicity

The Puzzling Game of Personal Publicity

Media entrepreneur Ted Turner famously said, “Early to bed, early to rise, work like hell and advertise.” Personal brand building takes more time and effort than most busy professionals have. The problem for many subject matter experts is they can’t pursue it without some limitation. But how can you overcome these obstacles? READ more

Six problems to avoid when renting a video studio

Six problems to avoid when renting a video studio

You are getting ready for an important corporate video shoot. You’ve booked your senior corporate spokespeople, prepared scripts and arranged camera crew and a studio. But the shoot kicks off badly when members of your senior leadership team arrive twenty minutes late because the studio is so far out of town. Studio rental is always a trade-off between price and the quality.

Ali Abulhasan looks calm and cool during the interview

Ali Abulhasan looks calm and cool during the interview

Ali Abulhasan, Co-Founder and CEO of Tap Payments, can keep viewers engaged while conveying his message clearly and confidently.
In an interview with Economy Middle East, Ali describes his company’s business with a calm and composed mindset, which is why we are nominating him for the Media Savvy Awards 2023.
If you know Ali Abulhasan, share this article and congratulate him on being nominate

Hybrid events are attended in person and virtually

How will delegates take to STB's pilot hybrid events?

The Singapore Tourism Board’s two planned hybrid business events raise the question: will delegates attend in person, or prefer to take part in a virtual event from home? The upshot of this for communications specialists is to make people feel included, irrespective of where they are joining from. Here are five changes to the ways events will be run in future.

Snapshot (from left): Freddie Tan (Assistant Hon Treasurer), Jackson Chua, Gerry Seah (Hon Treasurer), Mark Laudi, Roger Wang (President) and Dylan Tan (Assistant Honorary Secretary). Photo source: Jackson Chua

HBM's Mark Laudi nominated Hon Secretary of the Marketing Institute of Singapore

I have been appointed Honorary Secretary of the Marketing Institute of Singapore, following last night's 43rd Annual General Meeting at the M Hotel.
The Executive Council - which consists of the same Councillors as last year, plus two new members - has very substantial plans for the year ahead. The fragmentation brought about by digital marketing has left many marketers starting from scratch in

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