Can you afford not to produce a Gillette video?
You would be kicking yourself if you were Gillette's competitor for not being the one to launch a controversial video that has everyone talking. But do you have the courage to offend part of your target market and deal with the backlash?
Marketing strategists Neal Moore and Damini Roy battle it out in our live webcast with HBM's Mark Laudi.
Also up for discussion: when is it okay to use library footage of real news events in a fictional movie?