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HBM's Mark Laudi featured in today's Mumbrella

News   •   Jul 18, 2016 14:25 +08

Screen shot of the article in Mumbrella - click on the "Resources Link" below to read

A sample of the questions I responded to:

  • Where do you start with someone who’s not a natural public speaker? A creative director at Spikes Asia a few years ago took a shot of whisky before she went on stage because she was so unnerved. Is booze the answer?
  • What’s your view on the way the former British Prime Minister Tony Blair handled himself in the Q&A with journalists after the Chilcot inquiry recently, when he was slammed for taking the country to war with Iraq under false pretenses?
  • What’s your take on how probing the media is here in Singapore?
  • How can brands be authentic in this context? How honest should you be?
  • How well prepared are companies in Asia for crises in your view?

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