HBM's Mark Laudi featured in today's Mumbrella

A sample of the questions I responded to:

• Where do you start with someone who’s not a natural public speaker? A creative director at Spikes Asia a few years ago took a shot of whisky before she went on stage because she was so unnerved. Is booze the answer?
• What’s your view on the way the former British Prime Minister Tony Blair handled himself in the Q&A with journalists after the Chilcot inquiry recently, when he was slammed for taking the country to war with Iraq under false pretenses?
• What’s your take on how probing the media is here in Singapore?
• How can brands be authentic in this context? How honest should you be?
• How well prepared are companies in Asia for crises in your view?