Communications Directors are looking for new resources and new approaches to avoid being hit by embarrassing allegations of greenwashing, according to panellists and participants at the APACD event at the Hong Bao Media studio on Thursday May 11.
Volkswagen might have done a lot of things wrong when it rigged the diesel engines of 11 million cars to skew emissions test results in its favour.
But in terms of its communications it has done a lot of things right. It has demonstrated the four things which so many other companies – especially here in Asia – find so hard to do in times of crisis.
1.Admit your company has done something wr
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