6 things that have changed since you were media trained
The media is changing so much, so rapidly, that training you might have received only recently is quickly out of date.
Topics: Media, Communication
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Comms directors conclude: it can be okay to leverage a crisis for marketing
"When is it ever okay to leverage a crisis for marketing?" - this is the questions members of the Asia Pacific Association of Communications Directors (APACD) debated at Hong Bao Media's Kuala Lumpur studio for the APACD Coaching Day. By consensus we concluded that it can be okay to do so, but under very specific circumstances.
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When is it ever okay to leverage a crisis for marketing?
We are debating this topic at the next APACD event at our Kuala Lumpur studio, and I hope you can join us there.
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Senior Kuala Lumpur-based Communications Specialists wow with impromptu video during APACD Coaching Day
A small group of Communications Directors produced an impromptu program in our KL studio today, and had their questions answered on producing video in-house.
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Communications Directors get street smart and go live in hands-on webcasting workshop
A small group of senior Communications Directors produced a live webcast in our studio today, and had all their questions answered on live webcasting.
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HBM's Mark Laudi nominated Hon Secretary of the Marketing Institute of Singapore
I have been appointed Honorary Secretary of the Marketing Institute of Singapore, following last night's 43rd Annual General Meeting at the M Hotel.
The Executive Council - which consists of the same Councillors as last year, plus two new members - has very substantial plans for the year ahead. The fragmentation brought about by digital marketing has left many marketers starting from scratch in -
Why you need to share content ...even if it's not written by you
Sharing content is an imperative for marketers today.
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ABC and MediaCorp focus on digital: How will your media engagements change?
When the national broadcasters of Australia and Singapore talk about focusing more on digital content, this inevitably spells changes for your media strategy, and for the way your spokespeople appear in the media.
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How to avoid your event going awry like the Oscars and Miss Universe
Embarrassing mistakes by professional emcees are seemingly getting more common. Here is some colour on how to avoid something like this happening at your event.
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What will you say when you're asked about Donald Trump?
If you are a senior business or political leader in Asia, there is a great chance you will be asked for your opinion on Donald Trump, Brexit, and other global topics - whether you like it or not.
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Media Savvy: Do "alternative facts" really exist?
First it was "post fact", then "fake news", now we are confronted with "alternative facts". Do they really exist?
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Quick reaction to Obama's farewell speech: Post-fact and fake news a "threat to democracy"
Outgoing US President Barack Obama saw the need to remind Americans of the basic tenets of civilized debate, in a farewell speech that also had a message for media consumers, and spokespeople, everywhere.
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What would John F. Kennedy say about tolerance and communication in 2016?
We live in a less tolerant world. What would the former US President have to say about it?
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Why Facebook isn’t at fault for Trump’s win
The pundits arguing that Facebook should take responsibility are missing the point.
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Media Savvy: What communicators can learn from Donald Trump's election victory
By winning the US presidency, Donald Trump has clearly recorded a measure of success through the way he communicated with voters. Senior business leaders ignore this at their peril (just ask Hillary Clinton). We draw lessons from Trump's surprising election victory.
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What I learnt about gender diversity from speaking with the boards of Singapore-listed companies
Conducting interviews with Chairmen and directors of SGX-listed companies, and researching the series of articles that appear in the supplement (link also below), I discovered the issue goes far beyond gender diversity itself.
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Why you lose if you break off an interview because you don't like the questions
Ivanka Trump's combative interview with Cosmopolitan is a lesson for spokespeople who don't like the media's questions.
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Five lessons the new George Clooney movie Money Monster teaches us about crisis communications
In the movie Money Monster, a corporate spokesperson is under intense pressure to deliver answers live on television, while the TV anchor she is speaking to is being held hostage by a gunman. How would you react in such a situation?
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What happens if you are exposed for scripting answers to supplied interview questions?
The New York Times exposed Donald Trump for scripting answers to questions supplied by Wayne T Jackson ahead of their scheduled recorded television interview. This embarrassed both the Republican presidential candidate, and Mr Jackson. So Mr Jackson did the only logical thing: he changed the questions.
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Green screen studio bookings made easy through HBM's self-service portal
Hong Bao Media has launched a new portal that allows production companies and television stations to book our green screen studios in Singapore and Kuala Lumpur.
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