Skip to content

Categories: communications directors

South City Mall in Kolkata received a flaming for this response to a complaint. DHL's social media disaster turned out vastly different. Image source: BBC website

Two corporate social media disasters this week – but two vastly different reactions

Two companies say something explosive to customers, but we see two different reactions by social media users. In the first story, Kolkata's South City Mall criticises a nursing mother for breastfeeding on its premises – and is pilloried. In the second, DHL criticises the recipient of a parcel for complaining about a late delivery, yet users come to DHL's rescue.

Your Integrated Communications partner for contemporary media and business communications services.

A new generation of communications services for a new era of communications.
1. We mentor senior business leaders in traditional and new media skills.
2. We produce LIVE and recorded video news programs to meet sophisticated business communications needs.

Hong Bao Media

138 Robinson Road, #21-02 Oxley Tower Lobby 1
068906 Singapore
Singapore