People who are saying LinkedIn Live is late to the video live streaming party are missing the point. The network is designed for business people sharing meaningful, valuable content - and that will apply to live video, too. I cannot overstate the significance of this. Senior business leaders who want to make a success of LinkedIn Live will have to take an entirely different approach.
LinkedIn has now rolled out video for businesses, which has big implications for corporate communications specialists and marketers.
Sharing content is an imperative for marketers today.
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1. We mentor senior business leaders in traditional and new media skills.
2. We produce LIVE and recorded video news programs to meet sophisticated business communications needs.
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