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APACD event: How To Avoid Embarrassing Allegations of Greenwashing
Many organisations have made net-zero pledges, most publish sustainability reports. But consumers are increasingly sceptical of ESG-linked advertising, and investors don't believe the claims companies make. Laws are being tightened, and regulators, NGOs and consumers have initiated legal action. How do you communicate your green credentials without risking being accused of greenwashing?
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